Startup Professionals Musings

AUGUST 4, 2017

This active discovery mindset searching for new questions drives real innovators away from more of the same. One metric now commonly used is called the Net Promoter® Score (NPS). The formula for the Net Promoter® Score is the percentage of customers who are detractors, subtracted from the percentage who are promoters (NPS=P-D).

Customer 213

Customer Product Technical Review Marketing 213

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. These search engine optimization (SEO) skills are absolutely essential for digital marketers.

Technical Review 78

Technical Review PPC SEM Marketing 78

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 60

SEO ChatGPT Technical Review Search 60

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. 70% of Apple App Store visitors use app store search to discover apps.

Metadata 121

Metadata Technical Review Retention Metrics 121

The Startup Magazine

JANUARY 17, 2021

If it’s a business domain and no one comes to visit due to poor online search tactics, you’ll soon be out of business. So then, how does one design and create a vibrant, highly visible website to the millions of cyber eyes out there searching, often seeking exactly what you are promoting? It’s that simple.

.Net 90

.Net SEO Engineer Search 90

Steve Blank

MARCH 31, 2014

Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. As Harvard professor Clayton Christensen noted, these efficiency metrics provided wise guidance for times when capital was scarce and raising money was hard. Act Like a Startup.

Private Equity 325

Private Equity Metrics China Intellectual Property 325

YoungUpstarts

OCTOBER 31, 2017

While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone. Additional metrics beyond engagement and retention might include net promoter score (a customer’s likelihood to make a referral), actual referrals made, and willingness to serve as a reference.

Customer 171

Customer Retention Software Review Metrics 171

ReadWriteStart

JULY 7, 2021

An advanced search and filter option – f or the users to choose the correct courier delivery service based on availability, location, price, and rating of the parcel delivery executive. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. That’s a mistake.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Wong's key points was how the success of our work, as Marketers, is measured based on a lot of things but not often enough based on perhaps the most important metric of them all: Net Income. Yet we stink at informing decisions.

.Net 111

.Net Metrics Web Analytics 111

The Startup Magazine

OCTOBER 27, 2019

To deliver a smooth customer experience, therefore, you need to measure and optimize customer experience metrics. With the best customer experience metrics, you can discover what problems your customers are going through, and better understand how to improve the customer journey altogether. Types of digital customer experience metrics.

Metrics 61

Metrics Customer Differentiation .Net 61

Up and Running

SEPTEMBER 19, 2018

Milestones and metrics that you’ll need to hit to be viable. It’s also a nice touch to customize the site with search boxes for recreational products and medical products, respectively, as well as for indicas, sativas, and hybrids. Milestones and metrics. Metrics for a cannabis company might include: Repeat customers.

Business Plan 154

Business Plan Technical Review Forecast Software Review 154

Up and Running

SEPTEMBER 3, 2014

Research from FreshBooks shows that using the words “21 days” as opposed to “Net 21” in your payment terms gets invoices paid more often and faster. While the words “Net 21 days” or similar makes sense to most business owners, that kind of wording may not be as clear to less business-savvy clients or consumers.

Software Review 120

Software Review Forecast .Net Cloud 120

Duct Tape Marketing

OCTOBER 12, 2017

According to the above example, 90% of those who visited the event homepage via organic search made it to the event registration page and only 10% of that percentage made it from the registration page to actually registering for the event (hence, the thank you page). (In Another during-event metric worth tracking is social media engagement.

Campaign 73

Campaign Marketing Social Media Software Review 73

ConversionXL

MAY 29, 2019

Members of the SaaS 250 publish about 15 videos per year, which net them a total of 133 new subscribers. 100 publish about 8 videos per year, which net them a total of 49 new subscribers. Ultimately, the primary success metric for a YouTube channel is subscribers, not views. 100 YouTube benchmarks. Members of the Inc.

Channel 106

Channel Video Audience Software Review 106

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. They measured success by the number of attendees, which they counted as net new prospects. Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

MARCH 16, 2016

What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. You calculate your Net Promoter Score by subtracting the percentage of Detractors from the percentage of Promoters. Image Source.

.Net 48

.Net Metrics Retention Aggregator 48

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement. Step 3: Map out your customer base.

Marketing 142

Marketing Social Media Lean Campaign 142

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Key Metrics: Map Overlay Visualization. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

YoungUpstarts

DECEMBER 14, 2017

“Companies that are good at direct-to-consumer marketing are experts in search engine marketing and content marketing. The “nice to haves” included retaining at least the current level of sales with the DIY retailers and HVAC services companies, and maintaining at least 10 percent net profits.

Agile 113

Agile Malaysia Technical Review Metrics 113

ConversionXL

AUGUST 12, 2016

It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.” The Metrics That Matter. MRR is probably the most critical metric for any subscription business. So, Net MRR = New MRR + Expansion MRR – Churned MRR.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Cracking the Code

JULY 6, 2007

SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. The MRR is a great metrics, but it can be perfected.

Software Review 66

Software Review Metrics Valuation Technical Review 66

Up and Running

JULY 15, 2015

Phone tracking without software—keeping track of queries, and asking not only if they came from your website, but what did they search, did they use Google or Bing? Others track Net Revenue (less Cost of Goods sold) or work off Net Income (less expenses). If so, what have you learned from tracking your marketing metrics?

Marketing 60

Marketing Social Media Campaign Acquisition 60

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Steve Blank

MARCH 4, 2014

The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. Somewhere in the dim past of the company, it too was a startup searching for a business model. Our Investment Readiness Level is just one of those metrics.)

IRR 335

IRR Startup Business Model Agile 335

Agile VC

JUNE 5, 2011

How They Do It: Build email list of consumers interested in local deals (mainly via paid search & social network ads), sell coupon programs to merchants via telesales. How They Make Money: Groupon keeps a share of the coupon value (typically 40-50%) as its net revenue (1). in net revenue and passes $0.58 to the merchant.

North America 100

North America Chicago Boston Silicon Valley 100

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Read what people say about them.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

JANUARY 4, 2016

They make silly user experience decisions (Searching for car insurance options? The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. Combine Results / Metrics Performance. #5. Sucks to be you Visitor!).

Metrics 60

Metrics Analytics eCommerce Conversion 60

ConversionXL

AUGUST 14, 2019

In the panel displayed, select or search for the first data source you want to compare. Select dimensions and metrics you want to compare. We discovered that news and press activity had a huge impact on people searching for Wimbledon. Click “Resource > Manage blended data.” Click “Add a data view.” More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

OnlyOnce

FEBRUARY 15, 2023

It’s possible that the person who takes on the CCO role will be ideal for the job, but often startups end up searching for someone outside the organization to lead the customer success team. They focus on projects, milestones, internal metrics—all the things that customers don’t care about. Net Promoter Score analysis.

Customer 62

Customer Metrics .Net Hiring 62

ConversionXL

APRIL 23, 2019

These are often Net Promoter Score (NPS) traps. Organizations often obsess over NPS, but it’s a metric that sits at the top of the pyramid. They asked users for feedback right on the search results page: one question, immediately after they delivered search results. Data traps. How to ask.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

Startup Lessons Learned

NOVEMBER 22, 2008

Lessons Learned by Eric Ries Saturday, November 22, 2008 Net Promoter Score: an operational tool to measure customer satisfaction Ive mentioned Net Promoter Score (NPS) in a few previous posts, but havent had a chance to describe it in detail yet. Net Promoter Score NPS is a methodology that comes out of the service industry.

.Net 158

.Net Operations San Francisco Lean 158

Mike Michalowicz

JUNE 2, 2015

While lots of folks get themselves needlessly worked up over five years’ worth of financial projections, an incredibly useful metric can be a company’s immediate ability to pay its bills. Profit Margin = Net Income/Sales. If a business has little-to-no liquid value, that can be a red flag.

Metrics 60

Metrics B2C Equity B2B 60

Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] Number one, because originally right, the founding of the company was, it's always like square in the search engine marketing at the yeah. John Jantsch (09:08): They're not reading search engine land, the barber. Is there a small set of metrics that you rely on as.

SEO 84

SEO Channel Campaign Audience 84