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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Measure Like Tesla: A Fresh Take on Stale Business Metrics

Up and Running

Harvard Business Review recently published an article on how using the same old business metrics can result in missed opportunities for entrepreneurs. Parsons suggests that calculations like Net Promoter Score (NPS) can actually be a much better indicator of product and market fit.

Metrics 83
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Rules of Thumb Business Valuation Methods Explained

Up and Running

For estimating the value of a business, the process involves applying a multiple to an economic benefit of a specific industry. Metrics such as discretionary cash flow or business revenue are used. Rules of thumb in business valuation. Where Net Sales = Annual Gross Sales, net of returns and discounts allowed, if any.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

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How to Write a Business Plan for a Cannabis Company

Up and Running

The global market for CBD oils is expanding due to their medical efficacy. Also, think about the specific business model for your company. Common small business types in the cannabis industry include: Cannabis producers : The farmers or growing operations who grow the plants and sell them to companies. Financial plan.

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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

Whether you work for a corporation or for a small business, there is remarkable potential in event marketing. Aside from event website conversion rates, other metrics worth tracking include, but are not limited to: Email open rates. It used to be that tracking metrics for in-person events was as limited as tracking snail mail.

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Are You Wasting Your Marketing Budget?

Up and Running

See Also Top 10 Free Online Classes For Small Business Marketing. Creating a scorecard can be as easy as creating your own Excel spreadsheet, or as elaborate as using marketing dashboards provided through your CRM or conversion software. Others track Net Revenue (less Cost of Goods sold) or work off Net Income (less expenses).