Duct Tape Marketing
JANUARY 6, 2022
Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert. Pieter was born and raised in South Africa, moving to the UK in 1997. Barefoot Business: 3 Key Systems to Attract More Leads, Win More Sales and Delight More Customers Without Your Business Killing You. Like this show?
Up and Running
APRIL 5, 2021
By 1997, the pop-up plague had spread to sites across the net, including Geocities, AOL, and The New York Times. Adware (software built primarily to advertise to users) like Gator began to appear. Let’s say that you have written a new e-book and want to encourage your customers to buy it.
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YoungUpstarts
MARCH 27, 2019
A sustaining innovation targets demanding, high-end customers with better performance than what was previously available. Because this strategy entails making a better product that they can sell for higher profit margins to their best customers, the established competitors have powerful motivations to fight sustaining battles.
The Startup Magazine
DECEMBER 26, 2017
Scholar and innovation expert Clayton Christensen explains it this way: A sustaining innovation targets demanding, high-end customers with better performance than what was previously available. When mainstream customers start adopting the entrants’ offerings in volume, disruption has occurred. And they have the resources to win.
Both Sides of the Table
SEPTEMBER 28, 2014
by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue).
crowdSPRING Blog
MARCH 22, 2018
A successful product quickly acquires new users/customers and delivers consistent value. It’s not surprising that companies with successful products grow their customer base, increase their revenues, and outperform competitors. So, what better way to learn than to study the products that have cracked the success code?
David Teten
FEBRUARY 28, 2012
Michael Smith, leader of the Social Innovation team at the Case Foundation , introduced the Foundation as a non-profit started in 1997 by Steve Case (AOL co-founder) and his wife, Jean Case. Case Foundation didn’t have a website until 2005, although founded 1997. We invest in Code for America (“Peace Corps for Geeks”).
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