Duct Tape Marketing

JUNE 9, 2011

From a local business standpoint it gives Google another lever into the transaction while adding functionality for both buyer and seller. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Social Media 58

Social Media Software Review RSS Engineer 58

Duct Tape Marketing

MAY 17, 2011

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc.

Small Business 41

Small Business Social Media Engineer Matching 41

Duct Tape Marketing

MAY 18, 2011

She has been involved in the SEO community since 2006 and is widely known for her honest industry observations, her inability to not say exactly what she’s thinking, and her excessive on-the-clock twittering at @lisabarone. Otherwise, yeah, nice Web site, dude. No one cares. Note: There have been some updates since I published th.

Web 52

Web Small Business Social Media Matching 52

Duct Tape Marketing

MAY 18, 2011

I Have a Web Site, What Else Should I be Doing Online 4 One of the most common forms of online marketing for small businesses is to have a website. The problem is, with today’s increasingly social and mobile web, a web site just isn’t enough. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Web 37

Web Social Media Small Business Social Network 37

Duct Tape Marketing

MAY 18, 2011

I Have a Web Site, What Else Should I be Doing Online 3 The web is not a venue where, “if you build it, they will come.&# Spend some time discovering where your customers and people like them are hanging out on the web. You have to make sure your audience knows your website is there and that it can help them.

Web 36

Web Social Media Public Relations Small Business 36

Duct Tape Marketing

JUNE 17, 2011

A number of web based technologies such as Poll Everywhere have cropped up of late making it very affordable to poll audiences by having them use SMS and their own mobile device. For an event, this technology requires that there is a web connection available, but you can also use this in print or other environments to collect data.

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

APRIL 30, 2011

Verishow – live chat and support tool that also let’s you launch an on the spot web meeting with a site visitor. Bag the Web – helps users curate Web content. For any topic, you can create a “bag&# to collect, publish, and share any content from the Web. 5 Practical Tips for Gett. :

Social Media 56

Social Media Curation RSS Web 56

Duct Tape Marketing

APRIL 20, 2011

One element that I don’t see much movement in though is the typical About Us kind of page that we’ve all grown familiar with on most Web sites. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Social Media 66

Social Media RSS Engineer Public Relations 66

Duct Tape Marketing

JUNE 6, 2011

There is some vagueness in Google’s language about who will actually see your +1s – “And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop.&# Even more speculation surrounds how Google will use this new data point.

Small Business 70

Small Business Marketing Social Media Search 70

Duct Tape Marketing

APRIL 25, 2011

mitinteractivetechdesign via Flickr There are two very big factors in the effectiveness of our marketing message, Web pages, and calls to action – the communication of a true benefit to the reader and the ability to get this benefit communicated without confusion. Balancing both of these needs is the tricky part.

Small Business 64

Small Business Marketing Social Media Web 64

Duct Tape Marketing

MAY 26, 2011

You simply adds these search shortcuts in Google and you can slice and dice a web site up in hundreds of useful ways. link] Google Search Shortcuts – Google has a list of operators that you can use to do customer searches that will turn up lots of information on sites you are analyzing. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

SEO 68

SEO Small Business Marketing Search 68

Duct Tape Marketing

MAY 23, 2011

Scale the Wall Lots of companies out there want to provide apps for Facebook tabs and interactive welcome pages, but you must understand that the way people actually view your presence on Facebook is different than on, say, your Web site.

Small Business 78

Small Business Social Media Networking Engineer 78

Duct Tape Marketing

MAY 18, 2011

Shama Kabani Web and TV personality. She has been involved in the SEO community since 2006 and is widely known for her honest industry observations, her inability to not say exactly what she’s thinking, and her excessive on-the-clock twittering at @lisabarone. Bestselling author. International Speaker. 5 Practical Tips for Gett. :

Small Business 53

Small Business Marketing Social Media Cofounder 53

Duct Tape Marketing

JUNE 29, 2011

Related Posts: Getting More From Your Google Maps Profile Adding the Google +1 Button A Facebook and Google Reader App for Bloggers Real Time is Big Time Google Adds Wonderwheel Search Results Option Posted by : John Jantsch on Jun 29, 2011 | 7:21 am Categories : Social Media , Web Marketing Tag : Google Popular Posts Adding the Facebook Like.

Small Business 69

Small Business Social Media Social Network Flash 69

Duct Tape Marketing

MAY 13, 2011

We’ve swung so far over to the “information wants to be free” thinking that I believe it’s presenting a challenge for businesses and content consumers and the Web in general. 5 Reasons Free Is Hurting Us All The following originally appeared on American Express OPENForum. Note: There have been some updates since I published th.

Community 64

Community Social Media RSS Engineer 64

Duct Tape Marketing

APRIL 26, 2011

Speaking of Kate Spade Posted by : John Jantsch on Apr 26, 2011 | 11:13 am Categories : Marketing Strategy , Web Marketing Tags : administrative professional week , American Express , Thank You Popular Posts Adding the Facebook Like. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Social Media 61

Social Media RSS Engineer Public Relations 61

Duct Tape Marketing

MAY 2, 2011

I think this is a tool that will be adopted and added to Web pages as thoroughly as the Like button as it presents some functionality that has long been missing. With this addition Facebook users have the ability to share content privately with as little as one other friend if they like.

Social Media 65

Social Media Social Network RSS Engineer 65

Duct Tape Marketing

MAY 14, 2011

Image kase3k via Flickr Good stuff I found this week: Olark – Very full featured real time chat tool for your web site. The photo in the post is a favorite for the week from Flickr. Gives you the ability to initiate help and sales chats while visitors are on your site.

Small Business 56

Small Business Marketing Social Media RSS 56

Duct Tape Marketing

MAY 21, 2011

TweetPsych – creates a psychological profile of any public Twitter account and identifies those traits that are used more or less frequently by the user analyzed Tagaroo – WordPress plugin the analyzes your text as you type and suggest relevant tags from around the web and also suggest images from Flickr.

Small Business 55

Small Business Marketing Social Media RSS 55

Duct Tape Marketing

APRIL 16, 2011

iPromote – somewhat freaky technology takes a look at the content on your Web site and instantly creates banner ads. Tout – Tool that makes it very easy to templatize, organize and track those routine emails that you use over and over again. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :

Small Business 54

Small Business Marketing Social Media RSS 54

Duct Tape Marketing

APRIL 22, 2011

On the flip side, a business with great products and services, but no clear differeniator, will struggle to some extent no matter how brilliant their execution of the latest and greatest marketing tactics. In an effort to help illustrate the extent of the problem I challenge you to take the Pork Belly Test.

Kansas City 63

Kansas City Small Business Kansas Marketing 63

Duct Tape Marketing

MAY 16, 2011

Her blog, Escape from Cubicle Nation , is one of the top career and marketing blogs on the web. Pamela Slim Pamela Slim is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business. She is also an author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur.

Atlanta 52

Atlanta Marketing Social Media RSS 52

Duct Tape Marketing

MAY 17, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Social Media 50

Social Media Cofounder Small Business Engineer 50

Duct Tape Marketing

APRIL 27, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Social Media 57

Social Media Stock Media RSS 57

Duct Tape Marketing

MAY 19, 2011

His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog. David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Duct Tape Marketing

MAY 19, 2011

His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog. Is a direct mail technique right for today’s hyper-connected web? Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win.

Metrics 49

Metrics Social Media Small Business RSS 49

Duct Tape Marketing

MAY 17, 2011

Find out where your customers are on the web and be active in those communities. FIX: Hire a journalist. 8. Your Content Has No Chief Content Officer. Look at the great media brands like the Wall Street Journal. All of them have a chief editor that owns the content. Find your chief editor. 9. No Content Experience.

Social Media 41

Social Media Small Business Matching RSS 41

Duct Tape Marketing

MAY 20, 2011

Same thing if they attended a webinar, requested a brochure, or even spent time visiting your web pages. If someone downloaded information from your site, they likely have a business challenge they’re facing that can’t be addressed by their current product, service or solution. They’re looking for someone (potentially you!)

Small Business 44

Small Business Social Media Matching RSS 44

Duct Tape Marketing

MAY 16, 2011

You can try to buy your way in with ads, you can set up your web presence to grow your way in, and you can use social media to communicate your way in. Write out the persona of your buyer: who she is, what her other challenges are besides the ones your product solves, what else she might need. Think like that all the time. WHAT DOES SHE WANT?

Marketing 40

Marketing Social Media Small Business RSS 40

Duct Tape Marketing

MAY 19, 2011

The more influencers who you can build relationships with, the more likely those will come back to your business directly with new leads and referrals based on what you do. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Social Media 43

Social Media Small Business Matching Reputation 43

Duct Tape Marketing

MAY 17, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Social Media 41

Social Media Social Network Small Business Matching 41

Duct Tape Marketing

MAY 16, 2011

Her blog, Escape from Cubicle Nation , is one of the top career and marketing blogs on the web. Pamela Slim Pamela Slim is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business. She is also an author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur.

Small Business 38

Small Business Marketing Cofounder Social Media 38

Duct Tape Marketing

MAY 16, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Marketing 40

Marketing Matching Social Media Cofounder 40

Duct Tape Marketing

MAY 19, 2011

When you do, the days of struggling to remember people’s names—and of other people struggling to remember yours—will be a thing of the past. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Social Media 39

Social Media Programming Small Business RSS 39

Duct Tape Marketing

MAY 17, 2011

American Express does this really well with its OPEN Forum (openforum.com) web site. In other words, it’s high value to your customers, in whatever way resonates best with them. OPEN Forum is a resource for small business owners, and the articles and videos and ideas there transcend American Express specifically. 5 Practical Tips for Gett. :

Small Business 35

Small Business Social Media Matching RSS 35

Duct Tape Marketing

MAY 16, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Marketing 34

Marketing Small Business Social Media Matching 34

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. the web is so insanely fluid, 2.

Analytics 94

Analytics Web Non-Compete Metrics 94