Remove 2006 Remove Conversion Remove Information Remove Social Network
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Why I’ve Shifted More Attention to Facebook

Both Sides of the Table

Others had very few connections and they used it to share personal information. So throughout 2006/07 when I had really young kids Facebook was truly a social network for sharing family moments. I meet people / have conversations / get to know what others think. I was always more the latter. I can spread news.

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Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

For that reason, social media listening , or monitoring, helps marketers and business owners understand more about the following: How people are talking about a brand – positive/negative sentiment. Likes, dislikes concerning products. Additional products or product modifications customers want . Complaints.

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Comments are the New Black

Both Sides of the Table

I recently wrote a post about how to get access to people at conferences and how to connect with people on social networks. I got to thinking more broadly about social networks and the real-time web. Facebook has much more value to me as a networking tool. It is a real conversation. It is threaded.

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The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal

ConversionXL

That means it has a major impact on conversions as well. According to psychologists, any situation where we are required to weigh information (e.g. Takeaway: Simplicity really is the key to conversion. The average conversion rate for the Top 500 is 3.32% compared to Amazon’s average of 13% (nearly quadruple).

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Uh-oh! Do you have a “sitcom” startup?

Up and Running

Run an Adwords campaign targeting keywords that are relevant to your idea – make sure to set up conversion tracking or the whole exercise is pointless. Do the same thing on other social networks with advertising platforms, like LinkedIn and Facebook. You’re solving a problem! This is also called value creation.

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Musings on Twitter, networks, and mission driven businesses

The Equity Kicker

We once glorified Twitter as a great global town square, a shining agora where everyone could come together to converse. Think rural village or social network – it is the same for both. I think that happened for a bit, but to Umair’s point the quality of the conversation has declined recently.

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5 Creative Ways to Use Text Messages in Marketing :: Small.

Duct Tape Marketing

SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. Related Posts: Are Small Private Social Networks the Next Layer?

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