Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. are moot.”.
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