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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. are moot.”.

Marketing 121
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What is a Social Enterprise?

Up and Running

states for-profit companies can accept donations and nonprofit companies earn revenue, which dispels the myths that a nonprofit can’t make money, or a for-profit venture would miss out on donations. They also note that after the 2007 recession—when things looked grim for the U.S. economy in general—U.S.

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Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

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Real talk on fundraising for a small fund

This is going to be BIG.

One just got a seed term sheet for twice the valuation I put in at in the pre-seed and the other is doing $200k/month in revenue. Meanwhile, I’ve got another company out of the five I invested in out of this new fund also approaching $200k/month in revenue and I just want to go back to investing. Honestly, I hate fundraising.

LP 147
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5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

It’s not surprising that companies with successful products grow their customer base, increase their revenues, and outperform competitors. iPhone (2007). In 2007 Apple launched the iPhone and revolutionized the mobile phone industry. A successful product quickly acquires new users/customers and delivers consistent value.

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

The Index is red if under this mark, and green if above and the % change is indicated. As I was building the spreadsheet, I also included the revenue multiples for this set of companies, both for the trailing 12-month (TTM) and the forward 12-month (FTM). ► 2007. (10). Best Venture and Technology Podcasts for 2007.

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Oppose HB 1192 – The “Software Tax”

VC Adventure

If the state has budget issues, which I believe it does, and needs to raise tax revenue (which has other options available such as cutting staff, eliminating duplication and programs and implementing automation – all of which businesses have been doing for the last ~2 years), then let’s raise taxes. Citrix Presentation Server 4.0,