Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can hover over each box to get a sense of the key metrics. If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! What would you like to plot? What happened?

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

Analytics 133

Analytics Vertical Metrics Web 133

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” ” Every metric you have for success implies you’d like more or less of that metric, so you always have a wished-for outcome at hand.

Metrics 47

Metrics Analytics Search Affiliate 47

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Know what the success metrics are for the launch. Dont scale. Dont marketing launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

DECEMBER 14, 2017

Being a guest on podcast, getting yourself booked on podcast is a really really great SEO tactic, great brand building tactic, Podcast Bookers can get you booked on two to three to four podcast every single month on auto-pilot. In 2008, and 2009, we were really starting to grow. You get great back links. Go check it out.

Kansas City 38

Kansas City CTO Hire Las Vegas Software Developers 38

Duct Tape Marketing

JANUARY 22, 2020

Do you think a lot of mainstream podcasters are going to start using those as distribution channels? Mike Stelzner: So if you can create answers to questions that people have, prospects have, and they’re searching YouTube and they find your video, then all of a sudden they might subscribe to your channel. John Jantsch: I know.

Social Media 39

Social Media Media San Diego Video 39

Duct Tape Marketing

DECEMBER 3, 2019

It’s an all in one SEO tool set that’ll help you solve that problem and they have a seven day trial for only $7. Yaniv Masjedi: Exactly, in the early days we were essentially educating the market on moving away from traditional PBX, expensive, clunky, difficult phone systems to the cloud or VoIP back in 2008.

SMS 40

SMS Metrics SEO Cloud 40

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. The App Store is a channel for customer acquisition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! The multi-channel strategy you are executing is unique. Of course Yahoo! You are struggling with your own unique challenges.

Analytics 123

Analytics Web Acquisition Metrics 123

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. I just added more advertising until I combined multiple channels of income and generated some good return that way. That will help with the SEO stuff, generally speaking. It’s entirely up to you.

Technical Review 73

Technical Review Software Review Prospectus Audience 73