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Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. And most startup code and features end up on the floor as customers never really wanted them.

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Resources for My “2009 Business of Software Conference” Pecha.

Software By Rob

Somehow I allowed myself to get talked into doing the Pecha Kucha at the 2009 Business of Software conference in San Francisco (seriously though, I want to thank Jeff Atwood for convincing me to go through with it). November 13th, 2009 | About this Blog , Cool News, Links & Reviews Building your startup? 2 Rob on 11.13.09

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Highlights from the 2009 Business of Software Conference

Software By Rob

He also looked at calculating the cost of a customer acquisition (COCA) and a customer’s lifetime value (LTV), as well as the customer happiness index (CHI) which is a good indicator of how long they will stay your customer. photos by [link] November 16th, 2009 | Cool News, Links & Reviews Building your startup?

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

Market Type affects your spending and sales ramp after you reach product/market fit. Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web.

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

We knew from back-of-the-envelope calculations that I would need 3 times the combined marketing and sales budgets of the incumbents for a head-on assault. (I The 3:1 Lanchester Laws said I would need $60M in marketing and sales spending to win. All the marketing materials, data sheets, advertising, press releases, trade shows, etc.

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Google VP: Here's How to Get Bought By Us

mashable.com

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

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The Two iPhone App Stores, Lessons from a “Pay What You Want” Sale.

Software By Rob

Lessons from a “Pay What You Want&# Software Sale – A key takeaway: “Few people chose their price based on the perceived value of the game. December 16th, 2009 | Cool News, Links & Reviews Building your startup? Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Subscribe via RSS On Twitter?

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