2009, Acquisition, Metrics and Viral

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition

Acquisition Cost Customer Entrepreneur

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development

Customer Development Web Developer Customer

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics

Metrics San Francisco Lean Viral

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco

San Francisco CPA SEM CTO Hire

Challenge of Predicting Winners

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder

Technical Cofounder Southern California Los Angeles CTO Hire

Startup Metrics

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics

Metrics Startup Retention Acquisition

Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics

Metrics Design Entrepreneur Startup

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral.

Customer

Customer San Francisco Viral Lean

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral

Viral San Francisco Lean Continuous Deployment

Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? . ► 2009. (9). SaaS business metrics: why are they different?

Software Review

Software Review Technical Review Valuation Europe

Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

So, here is the first edition, including the recent Q4 2009 earnings and the updated 2010 forecast. However, despite healthy Q4 results (most companies were at or above plans) few have increased their 2010 guidance and the median moved only from 15% (same as 2009) to 17%. ► 2009. (9). ▼ 03/07 - 03/14. (1).

Software Review

Software Review Technical Review Cloud Forecast

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? Every board meeting, the metrics of success change. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. But all things are never equal.

Customer

Customer San Francisco Lean Hockey Stick

Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

Tuesday, November 10, 2009. The acquisition of Omniture by Adobe for $1.8B and the second SaaS public transaction in history behind the acquisition of Webex by Cisco in 2007 for $3.2B. On the IPO front, LogMeIn made the news, being one of the few tech IPO on the NASDAAQ in 2009. ▼ 2009. (9). Save the planet!

Software Review

Software Review Technical Review IPO Cloud

Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

Thursday, October 08, 2009. But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? ▼ 2009. (9). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Laughing Out (c)Loud. ► 03/07 - 03/14. (1). Save the planet!

Software Review

Software Review Cloud Technical Review Venture Capital

Why Metrics Get Worse With Scale

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup. in 2009 to $11.80

Metrics

Metrics Churn Rate Acquisition SEM

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

DECEMBER 7, 2010

What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. If you’re assuming virality of your product, you will need to show viral propagation of your product and the improvement of your viral coefficient over several experiments.

Wiki

Wiki Lean Management Business Model

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review

Software Review North America Europe Metrics

Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. ► 2009. (9). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. ► 03/07 - 03/14. (1). State of the SaaS 13: Q1 2010 Sentiment. ► 02/21 - 02/28. (1). A funny perspective on Google innovation.

Sales

Sales Software Review Marketing Technical Review

a16z Podcast: Growth in Turbulent Times

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. You’re seeing across-the-board higher conversion rates, more time in the apps, and as a result, more acquisition.

Founder

Founder Conversion Technical Review Cash Position

90 Things I've Learned From Founding 4 Technology Companies

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Jason is also an investor in and Board Member at RJ Metrics. Find your Allen Morgan. Notable prior investments: TweetDeck.

Technical Review

Technical Review Technology Software Review Valuation

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? Its like knowing the future.

San Francisco

San Francisco Lean Retention SEM

The 10 laws of SaaS unveiled at Bessemer CEO Summit

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. What metrics should I be using to drive a saas business? ► 2009.

Software Review

Software Review South Korea IPO Portfolio

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

SEPTEMBER 4, 2012

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. 2009 was the year of mobile. Re-think Customer Acquisition, Brand Engagement. Celebrate a little.

Acquisition

Acquisition Mobile Customer Marketing

StartUpRoar

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Times Square Strategy Session – Web Startups and Customer Development

Trending Sources

Lessons Learned: The metrics and levers of engagement.

Lessons Learned: The three drivers of growth for your business.

Challenge of Predicting Winners

Startup Metrics

Designing startup metrics to drive successful behavior | For Entrepreneurs

Business ecology and the four customer currencies

Engagement loops: beyond viral

Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Lessons Learned: Validated learning about customers

Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking The Code: Laughing Out (c)Loud

Why Metrics Get Worse With Scale

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Measuring sales and marketing effectiveness of SaaS companies

a16z Podcast: Growth in Turbulent Times

90 Things I've Learned From Founding 4 Technology Companies

Lessons Learned: The App Store after the gold rush

The 10 laws of SaaS unveiled at Bessemer CEO Summit

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

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