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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. It was a management problem. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

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Freelancing is the new normal: oDesk and the future of the workforce marketplace

The Next Web

“On the enterprise side of our business, we’ve seen the increasing demand from traditional large corporate buyers looking for ways to manage a more distribute workforce,” Cooper said. “In When they’ve got a team of thousand freelancers, and they just need a better way to manage and pay them, they can bring them on to oDesk.”.

Russia 151
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. February 7, 2009 5:40 AM Major_Grooves said. June 22, 2009 6:30 AM Anonymoussaid.

Demand 167
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I wound up learning the discipline of managing other people.

CTO 168
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Lessons Learned: The lean startup

Startup Lessons Learned

Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. April 27, 2009 8:59 AM Anonymoussaid. July 15, 2009 11:18 PM markmontgomery said. Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. Less is more.

Lean 168
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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

Amazing lean startup resources Is Entrepreneurship a Management Science? Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Update: PDF version for "lazy linux users" and others who love freedom. Labels: agile , continuous deployment 1 comments: timothyfitz said.