What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. And any great PR firm will have a media training department.

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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR on a limited budget – So, should you use an external firm? Some final thoughts on PR.

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Trending Sources

10 Essential PR Tips for Startups


10 Essential PR Tips for Startups. October 10, 2011 by Erica Swallow. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. October 10, 2011 14:07:23. October 10, 2011 14:10:15. October 10, 2011 14:18:53.

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PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required. entrepreneur startup public relations PR businessAs an entrepreneur, it’s never too early to start selling yourself and your idea.

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Suster: What Startups Can Learn About PR and Crisis Management

Ask The VC

Mark Suster (GRP) has today’s VC post of the day titled What Startups Can Learn About PR and Crisis Management. Have a PR Strategy. As with many of Mark’s posts, it’s an excellent piece of long form writing that thoroughly dissects the issue of crisis management and makes a number of very significant recommendations which are summarized below. If You Don’t Shape Your Story, Somebody Else Will. Understand the Gravity of the Situation for Your Customers.

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New Rules for the New Internet Bubble

Steve Blank

The New Bubble : (2011 – 2014): Here we go again…. (If Rules For the New Bubble: 2011 -2014. Rules for building a company in 2011 are different than they were in 2008 or 1998. In the new bubble PR may be your new best friend, so invest in it. Carpe Diem.

A Visitors Guide to Silicon Valley

Steve Blank

Extra credit if you can explain the significance of both of these spots and why the HP PR machine won the rewrite of Valley history.

Steve Jobs – Stay Hungry, Stay Foolish

Feld Thoughts

To this day I still remember the sound the disk drive made when I typed PR#6 and how excited I was when I got a Silentype printer. Last night, during dinner with the Return Path board, Fred Wilson interrupted the discussion we were having to tell us that Steve Jobs had just passed away.

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Why I'm Betting on PR: 3 Reasons

Inc Startups

As a start-up, I have a single line item on my marketing budget: PR. PR gets a bad rap. To many corporations and businesses, PR's role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget. PR helps to do that.

Lead, Follow or Get the Fuck Out of the Way

Both Sides of the Table

They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. Today’s post courtesy of the Dave McClure school of vocabulary. About a month ago I was meeting with a seasoned entrepreneur.

Upping Your PR

Up and Running

If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. PR and Communications Cidnee Stephen HARO klout PR public relations social media strategy

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one.

If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? 11:00 Mark on over-hyping PR. There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries.

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The New New New Rules of Marketing and PR

Duct Tape Marketing

The New New New Rules of Marketing and PR This content from: Duct Tape Marketing. My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. Podcast David Meerman Scott New Rules of Marketing and PR

Managing Startups: Best Posts of 2011

Platforms and Networks

Here's my compilation of 2011's best posts about managing startups. PR Strategy Mark Suster on how startups should use PR. Erica Swallow offers 10 tips for managing startup PR. I assembled similar lists at the end of 2010 and 2009. Please use comments to suggest additional posts. Happy New Year! Lean Startup Eric Ries's book, The Lean Startup , is a must-read for entrepreneurs. Elad Gil outlines the pros and cons of staying in stealth mode.

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How to Get Past SEO and PR Frustration Fast

Rembrandt Communications

Motivation PR Reaching Goals SEO Copywriting public relations search engine optimizationI have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives? I call him up, and he says he has [.].

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]


September 1, 2011 09:04:39 Reply 0 Flag this comment jamespmedd Follow Interesting information but an awful looking infographic! September 1, 2011 09:24:15 Reply 3 Flag this comment Aaron Pace Follow Not everyone can create awesome infographics.

Why Launching a Startup Is More Expensive Than You Think


And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. Http://mysuccessstory.myvi.net September 8, 2011 01:43:36 Reply 0 Flag this comment Rudi Esterhuysen Follow Here’s a thought: What if there is hope?

9 Women Can’t Make a Baby in a Month

Both Sides of the Table

You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. This post originally appeared on TechCrunch.

Startup Tools


Jason Reply jorge , on February 27, 2011 at 9:38 am said: wow. Reply jade , on February 27, 2011 at 2:25 pm said: Great compilation. Reply John Fan , on February 27, 2011 at 6:10 pm said: Dim dim was acquired by Salesforce and has been shut down.

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”.

Don’t Cede Control: Why You Need to Cut out Middle Men in Negotiations

Both Sides of the Table

PR firms. Bankers & PR : I think you get the point so I’ll make the last two brief. Bankers & PR firms have multiple clients. PR firms are the same. Middle Men. Middle People? They exist in all forms of work and life.

The MVP is a Process not a Product

Instigator Blog

“Launching&# has the connotation of being finished, and switching gears (let’s say from product development to marketing /PR). MVP = Minimum Viable Product. But should it? My esteemed colleague Raymond Luk is well known for his catchy quotes. If only we could post more of his catchphrases on Twitter.

10 New Years Resolutions For Small Businesses and Startups

crowdSPRING Blog

If you haven’t been attentive to this in 2011, start in 2012. The new year is fast upon us and it is time for that ritual known as resolution-time! I am not talking about a new resolve to eat lighter and get to the gym 4 days a week.

StartupRoar - Great Content for Startups


This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead)

Entrepreneurs-Journey.com by Yaro Starak

The main concerns people tell me are – Why doesn’t my site have higher PR – am I doing something wrong? How come such and such site has a high PR; their site sucks! How long does it take to acquire PR? It’s amazing how many people ask me questions about Google PageRank on a regular basis.

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Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

Do we have the wrong PR firm? What could you learn from looking at your competitors or other tech startups in a different way? Are you cynical about their chances in the market just because they seem to be hot in the press and that bugs you?

Twitter Link Roundup #113 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

50 Fresh and Beautiful Free Fonts from 2011 – [link]. 50 Fresh and Beautiful Free Fonts from 2011 – [link]. 13 Dark Colored Websites For Inspiration Of 2011 – [link].

When social media goes bad: a cautionary tale.

crowdSPRING Blog

business marketing social media Strategy ads advertising branding copywriting creative facebook inspiration pr public relations

Why A New Startup Shouldn’t Have a Marketing Budget

Feld Thoughts

However, it’s wired into the DNA of the business, not an extra thing that is attached on, like it used to be in the 1980′s and 1990′s as “marketing&# , “PR&# , “marcomm&# , etc. As my partners at Foundry Group know, every time I hear the word “marketing&# I throw up a little in my mouth. I hate traditional marketing and have always resisted it early in the life of a new company.

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Entrepreneur Social Media FAIL: I don't have time to blog because I need to hire, get customers, get PR and raise money

This is going to be BIG.

Unfortunately, using other people's channels and audience, which is essentially what PR is, won't be as effective--simply because no one can tell your story as well as you can. PR can magnify, distribute, etc., but it's your own story that is the fuel for a well executed PR campaign these days--and I think it starts best on your own site in your own voice. Tweet. Let's be clear--you can absolutely build an incredible company without participating in social media.

Why Startups Should Pay Attention to Herman Cain’s 9-9-9

Both Sides of the Table

A series of PR initiatives that are non traditional and stand out. Did I mention: Pithy, PR and Repetition? This is intended to be an apolitical post so if you want to get into a political debate in the comments you’re missing the point. Herman Cain. He’s sorta lovable.

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Why You’re Not Getting Good PR

Inc Startups

For example, here’s a pitch I received from a PR professional; I’ve changed it slightly to avoid embarrassing anyone: “I’m working with a wonderful new business… it’s currently a rags to rags story but I feel sure the riches part is right around the corner. In the example above, the PR professional didn’t offer readers anything. In short: No one cares about your story the way you're telling it. Try one of these tactics instead.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers.

We just raised $7M, now what?

Texas Startup Blog

The PR folks will prepare a press release and try to get TechCrunch interested in the funding story.

Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Wednesday, February 23, 2011. ▼ 2011. (2). Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. SaaS Multiples: Recovery or Bubble?

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Startup Blog: Don't Skimp on PR (by Liz Roop)

Taffy Williams

Friday, May 13, 2011 Don’t Skimp on PR (by Liz Roop) No start-up has an unlimited budget. Yes, there are examples out there of entrepreneurs who successfully launched their own PR campaigns, netting the kind of national coverage everyone desires.

Bank of America Retreats, Tail Fully Tucked

Venture Chronicles

Uncategorized Bank of America BofA debit cards PRBank of America made it official today by shelving plans to charge a $5 debit card fee to their customers (which I am, gladly, not one of). Their statement is a great example of how business “jargon” replacing honest and authentic speech only serves to alienate customers who have developed a sophisticated internal bullshit meter.

Golden Rules Of PR By Christina Forsgård


We talked with one the main PR gurus in Finland Christina Forgård (founder and Chairman of the Board of Netprofile ) who shed light on the world of PR and shattered some common myths and misconceptions. PR Is Not What You Say, It’s What You Do. Speed and amount are not key in PR.

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What Startups Can Learn From Sailors (Part Deux.

Seed Stage Capital

skip to main | skip to sidebar 04 June 2011 What Startups Can Learn From Sailors (Part Deux) Note: This is the second installment of a series that draws parallels between sailing and running a startup.