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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

Video 75
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How to analyze and leverage Google’s guest blogging warning

The Next Web

And as such, you are no stranger to guest blogging. So, adhering to Google representatives’ recommendations of creating great content and SEO veterans’ instruction of linking to fresh content, it seems everyone started to guest post in different levels of blogs and content quality. Fast forward to 2014. So, what SHOULD you do in 2014?

CTO Hire 138
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

We chose to integrate our product closely with Pinterest, which was the talk of the town in the summer of 2012, and allow our users to do more with their carefully curated photos. Next: A one-woman PR team. So when we first tried to get some press for our initial launch, I had my doubts about my ability to generate substantial PR.

Brazil 158
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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114
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4 Definitive Ways To Deal With Outages

YoungUpstarts

Even a minute of downtime means millions lost in revenue and tons of bad PR. Buffer – Live blog the post-mortem. Buffer’s nimble, distributed team came together on Hangouts on a Saturday afternoon and live-blogged developments as their engineers worked behind the scenes to fix the hack and restore services. A banner ad.

Security 174
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Is Your Website “Soooooo 2008?”

Up and Running

Today North American internet users have climbed to 79% ( US Census Bureau ) with a whopping 90% of these users claiming they use the web to help them make purchasing decisions ( Fleishman Hillard 2012 Digital Influence Index ). Here are some criteria to help see if you’re website is hip and happening or pathetic and passé.

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Twitter Link Roundup #163 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Work/Home Möbius Strip | crowdSPRING Blog – [link]. SMB Marketing in 2013: 68% of small businesses to increase marketing budget | MarketingSherpa Blog – [link]. The Work/Home Möbius Strip | crowdSPRING Blog – [link]. What Startups Can Learn From Netflix | KISSmetrics Blog – [link].