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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. February 9, 2012 by Ann Smarty. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. Monitor Social Media Reputation. Follow Ann on Twitter @seosmarty.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. First: They’re all based in California, and more specifically, in San Francisco, Mountain View, and Menlo Park, respectively.

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Color's Epic Collapse: Why Everybody Is Loving It

ReadWriteStart

That is the real-life story of Color , a once-hot San Francisco startup that raised $41 million in funding before even releasing a product. The concept seemed interesting and shades of Color’s original idea have cropped up in other San Francisco startups, including Highlight. Alexia Tsotsis (@alexia) October 17, 2012.

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Color's Epic Collapse: Why Everybody Is Loving It

ReadWriteStart

That is the real-life story of Color , a once-hot San Francisco startup that raised $41 million in funding before even releasing a product. The concept seemed interesting and shades of Color’s original idea have cropped up in other San Francisco startups, including Highlight. Alexia Tsotsis (@alexia) October 17, 2012.

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Google VP: Here's How to Get Bought By Us

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! July 18, 2012 by Chris Taylor. Inside Twitter’s New San Francisco Headquarters [PICS]. Google integrated Admeld with its additional DoubleClick and Invite Media acquisitions. July 18, 2012 10:15:01. July 18, 2012 10:20:12. Like Tweet.

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What Google's Penguin Algorithm Means for Your Business

mashable.com

Jobs Events Try Our New Social News App Welcome to Mashable! July 3, 2012 by Erin Everhart. The Future of Search Series is presented by SES San Francisco Conference & Expo , the leading interactive digital and online marketing event. social media = we were an advertising or public relations firm in 2010.

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How to Plan Your Social Integration Strategy

mashable.com

World Featured in US & World Videos Featured: Facebook CES 2012 Awards. How to Plan Your Social Integration Strategy. January 13, 2012 by Brian Sullivan. My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.).