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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. Technology is Critical.

Video 339
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Soundbites from the Future – 2013

Start Up Blog

So I thought I might pull all these thoughts together in a new edition of Soundbites from the Future – The 2013 edition. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. Our mobile is our new cinema and the content needs to match the context today.

Uruguay 123
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. Image Source.

Mobile 48
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). The media world now has its own leader running the largest YouTube multi-channel network startup. This has been a very welcome addition.

Video 320
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10 Predictions About the Future of Ecommerce

mashable.com

By Scott Gerber 2013-10-01 12:46:54 UTC. Now the line is drawn between mobile and computer. Until a few years ago, mobile shopping was nearly unheard of. We read about mobile this and mobile that, still creating that delineation between mobile and computer. ©2005-2013 Mashable, Inc. Social Media.

eCommerce 108
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Developing O&O (owned & operated) businesses (outside of YouTube).

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Startup Resources

www.vccafe.com

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). VC Cafe covers early stage Israeli and European tech & mobile startups. Added – March 2013* Startup Intelligence tools. Twilio : Need to call/txt get a phone number from your web/mobile application?