ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Acquisition segments. Acquisition segments. Most tools will offer a recommendation engine that you will able to tweak according to custom rules. That’s a serious win achieved through personalization.

Programming 97

Programming Revenue Analytics Software Review 97

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. customer acquisition cost or CAC). I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Focus on optimizing your Cost per Acquisition (CPA). Your first job is to beat them at everything.

Analytics 165

Analytics Marketing Channel Metrics 165

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. The way you define the stages will be dictated by your product. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

NOVEMBER 8, 2018

Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines. If your Amazon product page ranks highly for a product term in search engines, Shaw recommends that you treat it “as an extension of your own website.”

B2B 100

B2B eCommerce Search Technical Review 100

Seeing Both Sides

AUGUST 16, 2012

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this. The drilldowns are Keyword, Source (engine) and Mobile Device Branding. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Channels where they should exist but don't.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? That is not bad.

Analytics 139

Analytics Aggregator Channel B2B 139

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. ff Venture Capital hired two full-time engineers to build out Totem.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Cellint provides the best road traffic information service world wide.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

VC Cafe

MARCH 27, 2022

There more than 35,000 engineers working on building it, and a strong level of passion/engagement in the communities being built around this ‘New Internet’ But with that, there are also challenges, which are less discussed. Metaverse – it has both B2B and B2C applications. Decentralised tech, centralised ownership?

Cofounder 179

Cofounder Venture Capital Equity 179