Duct Tape Marketing

JANUARY 7, 2020

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Many reasons. CEOs still don't get it.

Analytics 141

Analytics Metrics Mobile DC 141

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Focus on keywords, back-end SEO, and metrics to give your content the best possible chance for success. Therefore, it’s critical that you analyze every campaign and learn from the data. Consider Outsourcing.

Marketing 40

Marketing B2C SEO B2B 40

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) A popular way is to include the cost of re-engagement campaigns in the acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. You will get insights you can use for your data/campaigns. Just do it.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3- 3- Name description.

Naming 152

Naming India Chicago Entrepreneur 152

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MARCH 21, 2017

But in the past, it’s been done pretty transparently through advertising in the form of a spokesman. The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. There have been dozens of studies showing millennials don’t trust traditional advertising.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). I'm also trying to figure out all the places they might be doing advertising. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns?

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Which site metrics matter and connect to user experience?

Video 48

Video Conversion Mobile Search 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. And what metric should you focus on in this proper end-to-end view? For example, Google could send you a ton of traffic via your pay-per-click campaigns. They do everything. Yes, in Google Analytics you can only see step two.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. Of course, neither of those ads would be likely to win any awards from marketers focused on the cleverness of advertising copy.”. 6 Research-Backed Tactics for Increasing Customer Loyalty.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. Of course, neither of those ads would be likely to win any awards from marketers focused on the cleverness of advertising copy.”. 6 Research-Backed Tactics for Increasing Customer Loyalty.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Martin Henk , on June 8, 2011 at 6:13 am said: Impressive list, but missing a key ingredient: Sales management tools.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Social media metrics such as likes, follows, shares and impressions. And today, it really is an art form.

Demand 48

Demand B2B Curation SEO 48