Steve Blank

JUNE 12, 2020

32 students were scattered across the globe and given a seemingly impossible assignment- they had 10 weeks to understand and then solve a real Dept of Defense problem – by interviewing 100 beneficiaries, stakeholders, requirements writers, et al while simultaneously building a series of minimal viable products – all while never leaving their room.

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Startup Lessons Learned

NOVEMBER 4, 2008

Lessons Learned by Eric Ries Tuesday, November 4, 2008 Principles of Lean Startups, presentation for Maples Investments Image via Wikipedia Steve Blank and I had the opportunity to create a presentation about lean startups for Maples Investments. Customer development. you get the idea. you get the idea.

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Steve Blank

AUGUST 13, 2009

The first few months of my startups were centered around building the founding team, prototyping the product and raising money. This mantra of talking to customers and iterating the product is the basis of the Lean Startup Methodology that Eric Ries has been evangelizing and I’ve been teaching at U.C. I was an idiot.

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Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

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Startup Lessons Learned

MAY 14, 2009

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I have a lot of good news to report on this front. For now, Id like to ask a favor.

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter? End result?

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Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

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Startup Lessons Learned

SEPTEMBER 22, 2008

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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Steve Blank

JUNE 6, 2016

Srivastava leads Verizon’s innovation outpost (their Silicon Valley R&D center) in Palo Alto focusing on building products and services powered by big data and analytics. It included things like advertising, marketing analytics, cyber security. I presented them to our chief product officer and our CTO.

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Steve Blank

JUNE 7, 2019

Followed by an 8-minute slide presentation follow their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. All the presentations are worth a watch. Team: Panacea.

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Startup Lessons Learned

NOVEMBER 6, 2008

All of the incentives described in the article focus on making it easy and highly desirable to launch your product: [He] claimed that launching projects is the natural state that Googles internal ecosystem tends towards, and its because they pump so much energy into pointing people in that direction. Focus on launching. Expo SF (May. .

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Startup Lessons Learned

NOVEMBER 17, 2008

Lessons Learned by Eric Ries Monday, November 17, 2008 The four kinds of work, and how to get them done: part one Ive written before about some of the advantages startups have when they are very small, like the benefits of having a pathetically small number of customers. The Lean Startup Intensive is tomorrow at Web 2.0.

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Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. He has a good team, and theyve shipped a working product to many customers.

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Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

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Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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Steve Blank

MARCH 25, 2009

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to introduce faster and better products to an existing market? No, not really.

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. Market Type But most startups aren’t in existing markets. I cover this in the Four Steps to the Epiphany.)

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Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.

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Rob Go

SEPTEMBER 9, 2013

There is a wealth of resources that are unique to this town and a vibrant community of hackers, product designers, business people, and investors at various stages in their career. Topics have included “Leveraging Pinterest”, “Mobile Commerce”, and “Facebook Advertising”. Boston is a great place to start and build a company.

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Startup Lessons Learned

AUGUST 24, 2009

Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. The key tools of this new marketing are: targeting, filtering, and customer insight. There are too many products clamoring for attention. Is that a lot? Is that good?

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Startup Lessons Learned

NOVEMBER 18, 2008

Its even more critical in lean startups when they need to manage growth. Its even more critical in lean startups when they need to manage growth. I believe its important that product teams be cross-functional, no matter what other job function the product champion does. The Lean Startup Intensive is tomorrow at Web 2.0.

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A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 5, 2013

We looked at all the products in the space and thought, “We can do it better.” After all, if your product is inferior in every way to even one incumbent product, why do it at all? So when someone says their product is “better,” my next question is always: ”Better for whom?”

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Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Send PDF versions of brochures and product sheets as soon as you get back to the office.

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Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). The MVP Tree. The MVP Tree.

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Startup Lessons Learned

MARCH 4, 2009

Every product ultimately is satisfying a need in the customers who buy it or use it. Products that dont solve satisfy any need for any customers tend to die out quickly. The more painful curse for startups is the product that satisfies a need or solves a problem - but that problem is not very important.

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conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Change who your product is for.

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Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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K9 Ventures

AUGUST 13, 2010

SneakerLabs’ first product was a Java-based chat server and client. Since I had good connections with the University, we got a lot of feedback on how the product could be improved to meet their needs. We listened to their feedback and started adding features to the product accordingly. The product worked. Not so fast.

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Startup Lessons Learned

AUGUST 16, 2010

First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action. Second, their story illustrates a key Lean Startup idea: proving the business in micro-scale. Early this year, SlideShare launched custom channels. Did you find this post useful?

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Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

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Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. Is it that they act as free advertising for our premium product?

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David Teten

SEPTEMBER 6, 2015

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. It comes as no surprise as technology today enables companies to prove product-market fit much earlier in their lifecycles. Could they excel at customer development with enterprises? Mari Holds a B.A.

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Startup Lessons Learned

JUNE 22, 2009

Lessons Learned by Eric Ries Monday, June 22, 2009 Pivot, dont jump to a new vision In a lean startup , instead of being organized around traditional functional departments, we use a cross-functional problem team and solution team. Each has its own iterative process: customer development and agile development respectively.

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Steve Blank

MAY 21, 2009

If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department. Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. But it has to come with one of your people to talk about the product.

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Steve Blank

JULY 13, 2009

Yet we hadn’t shipped a single product. All this activity occurring before we actually shipped a product. Believing Your Own BS is Toxic Lots of noise and smoke before a product ships seems to be a toxic byproduct of enthusiastic entrepreneurs. Which at this stage of the company was marketing and financing.

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