5 Simple SEO Copywriting Tips For Small Businesses

Duct Tape Marketing

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. 1) What is SEO Copywriting. And copywriting is the process of writing engaging advertising materials. If you stated ‘simple SEO tips’ then give yourself a pat on the back.

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SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . SEO For Growth.

Trending Sources

5 New Realities of SEO

Duct Tape Marketing

5 New Realities of SEO written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Back in the day, SEO was more technical and less, well, semantic. Below are five realities that site owners and SEO professionals must address in order to remain relevant.

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How and Why to Use SEO for Growth

Duct Tape Marketing

How and Why to Use SEO for Growth written by John Jantsch read more at Duct Tape Marketing. It’s not that people don’t understand SEO, okay maybe it kind of is, it’s that the very nature of SEO seems to shift with each new pronouncement from Google. Traction SEO.

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Why SEO Is Important In Online Marketing?


And if you are planning to start your internet marketing campaign, there is one term that you cannot ignore or skip — Search Engine Optimisation – SEO. What Is SEO? Importance of SEO.

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Augmented Reality Will Put Local SEO On Steroids

Duct Tape Marketing

Augmented Reality Will Put Local SEO On Steroids written by Guest Post read more at Duct Tape Marketing. A nearby coffee shop is advertising a ‘buy one get one free’ offer. Local SEO in Augmented Search Reality. Local SEO is also about building social trust for your brand.

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How to Get the Most Out of Pay Per Click Advertising

Duct Tape Marketing

How to Get the Most Out of Pay Per Click Advertising written by John Jantsch read more at Duct Tape Marketing. To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. Use SEO and AdWords together. Advertising Pay per click PPC

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews


All Things SEO. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. Bing SEO. SEO Library. Our SEO Events. How To: SEO.

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How SEO Differs from SEM (And How Each Can Save Your Business)

Blogtrepreneur | Entrepreneur Blog

Search engine optimization and search engine marketing (SEO and SEM) are both incredible resources, but which one can save your business? SEO and SEM both have to do with the ways in which your business appears in Internet users’ search results. How do SEO and SEM actually work?

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The 5 Minute Guide To Cheap Startup Advertising


You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. Two Key Advertising Strategies. The half-life of advertising traffic is zero. Option #1: Niche Advertising.

The Marriage of Content & Images for Local SEO

Duct Tape Marketing

The Marriage of Content & Images for Local SEO written by Guest Post read more at Duct Tape Marketing. When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. Local SEO begins with basic information on your website.

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Three Ways PR and SEO Can Be Best Friends

Duct Tape Marketing

Three Ways PR and SEO Can Be Best Friends written by Guest Post read more at Duct Tape Marketing. Not so long ago people would have called you crazy for suggesting that PR and SEO could be friends. After all the spending on social media advertising, last year increased by 33.5%

Underspending on Paid Advertising

A Crowded Space

But, many founders are foolishly under-spending on paid advertising. There’s no shame in spending on advertising if it works. . Advertising is a great learning environment. Paid advertising is a channel that has proven time and time again that it can be very effective. Of course all startups should strive to provide great customer experiences that lead to organic growth, but they should also explore paid advertising channels.

Are You Using Organic SEO?

Rembrandt Communications

Search Engine Optimization Offers a Competitive Advantage Many people often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is… What about organic SEO? Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for [.]. Business Copywriting Marketing Pay-Per-Click SEO SEO Copywriting Web Copywriting Writing Tips copywriter sales search engine optimization

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How to Succeed at Facebook Advertising (or How to Fail)

Duct Tape Marketing

How to Succeed at Facebook Advertising (or How to Fail) written by John Jantsch read more at Duct Tape Marketing. There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising.

SEO is no longer a viable marketing strategy for startups

Chris Dixon

Many of the today’s most successful informational sites such as Yelp, Wikipedia and TripAdvisor relied heavily on SEO for their initial growth. This led to a virtuous cycle where SEO drew more users, leading to more contributors and more inbound links, leading to more SEO, and so on.

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SEO DIY: Optimize Your Startup's Website Yourself


So should you hire an expert to run your SEO campaigns? But that doesn't mean you can't still achieve reasonable SEO results on a DIY basis. There are lots of things you have to learn when you start a business and SEO should be one of those.".

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3 Easy Ways to Improve SEO for Your Service Business

Up and Running

Search Engine Optimization (SEO) is a great way to improve a website’s ranking in popular search engines. Imagine if a small tutoring service company based in Miami used SEO in all the right ways. SEO image courtesy of Shutterstock. Sales and Marketing seo

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An SEO Crash Course For Entrepreneurs


Search Engine Optimization (SEO) is a tool that will attract warm prospects to your website. Rank for relevant keywords in your industry and you’ll earn organic leads without tapping into your advertising budget. Luckily, SEO is a growing niche with plenty of supporting resources.

How To Make Money With CPM Advertising On Your Blog

Entrepreneurs-Journey.com by Yaro Starak

Some of the most common questions I receive revolve around how I get advertisers to my blog, how I make money with advertising on my blog, and anything related to money and advertising. Why I Didn’t Have Ads On My Blog For Nearly Two Years One of the things that used to mystify people was why I didn’t have advertising on my site when it was new. I did what I usually do to find anything, I typed into Google “Internet Advertising Agencies”.

A Beginner’s Guide to Google AdWords for Small Business

Up and Running

Entrepreneurs are constantly looking for advertising options that provide a good return on investment. This advertising platform is a good choice for entrepreneurs, but creating an affordable ad that speaks to your target market can be a bit complicated.

SEO Is Dead. Here's What Is Taking Its Place

Inc Startups

You should be delighted to hear then, if you haven''t heard yet, that the old-fashioned concept of SEO is deader than last week''s sandwich. The term--not exactly new--that seems to be displacing SEO is OAO, online audience optimization.

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How Networking Can Increase Your Sales and Help Your SEO

Duct Tape Marketing

How Networking Can Increase Your Sales and Help Your SEO written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Therefore, instead of advertising, which don’t work anyway , network on social media.

3 Social SEO Tweaks Every Business Should Make

Duct Tape Marketing

Today I would like to discuss three, what I’m calling Social SEO, Tweaks that site owners should take. I recommend that every WordPress Site owner install the WordPress SEO Plugin by Yoast.

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[ADV] How A Specialist SEO Provider May Support Your Online Profile


The problems are usually a direct result SEO enhancements or delivery being required and right here one have to hire a good SEO providers company. SEO requires as being a steady procedure with dealing with and visitors analysis becoming part as well as parcel from the package.

SEO Strategy: Link Building Is Obsolete

Inc Startups

The search game has changed, and success by simply building a high number of links is an SEO relic. If you haven't been convinced yet, here are 800 more reasons why Earned Media is the new advertising

Three Advertising Techniques With The Power Of Change


The number one goal of advertising is to get people to take some sort of action. To narrow it down, here are three methods with proven results: Online Video Advertisements. According to the same site, Americans view close to 10 billion online advertising videos every month.

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The Battle For Your Marketing Dollars: PPC Or SEO – Or Both?


To anyone looking for the best way to promote their website, bring traffic in and achieve good conversion rates, deciding between pay-per-click advertising and search engine optimization has always been a challenge. Many search engine columns wrote about the death of SEO then.

30 Tips for Great Digital Marketing

Duct Tape Marketing

By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Search Advertising Tips. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise.

Facebook vs. Google: Which Ads Are Better For Business?

YFS Magazine

Although it sounds simple enough to get started, some business owners find it difficult to decide whether to decide which advertising platform to try first. Grow Marketing & Sales advertising facebook marketing google adwords marketing paid search search engine optimization seo

10 Things I Wished I Knew Before I Started Blogging


Learn about SEO. Drawing from the previous point, SEO is what ensures regular traffic to your blog. PPC adverts are the most well-known forms of online advertising. Everyone blogs these days.

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The Small Business Butterfly Effect: 3 Small Ways to Get Found

Up and Running

The lesson of the story illustrates how even the smallest advertising can have an amazing effect on your business, sometimes in ways you never could have imagined. Business Planning Sales and Marketing advertising marketing networking seo social media

How to Get More Customers for Free This Week Through Google

Duct Tape Marketing

He is also the SEO specialist for Lendio , a free online tool to find business loans, and writes on small business topics on the Lendio Blog. How to Get More Customers for Free This Week Through Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.

How Google’s Search Changes Affect Your SEO

Inc Startups

It just threw a huge monkey wrench in your SEO strategy. Search results can become significantly different than you might have thought, which means different from your current SEO strategy. Advertisement: Are your customers tuning you out?

Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars


Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. How is Sponsored Poolfunding Better than Other Advertising Options?

7 Essential Stages of Building a Total Online Presence

Duct Tape Marketing

Organic SEO. Online Advertising. Many people waste advertising and then conclude it doesn’t work. Pay per click advertising can be very effective when done right.

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[Review] Taking Down Goliath


Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns.

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The Changing Face of Lead Generation

Duct Tape Marketing

I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals. SEO – The area of SEO is really much bigger than page and search optimization.

Search Behavior: A Case Study with SurveyMonkey and iAcquire

Blogtrepreneur | Entrepreneur Blog

Around 65 percent of users do not click on search advertisements. Internet SEO & Rank Websites case study inforgraphic search behavior seo As a blog or even business owner, you need to understand how your end user behaves online in order to successfully “reach” them, right? Well this study, which was repurposed into an infographic can help you out.

How Finnish Startups View Media Advertising (Infographic)


Start-ups’ have a high need for all kinds of publicity and media coverage but they generally avoid paid advertising channels. In addition to the advertising spending, the infographic looked at the total marketing and communication mix.