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Observations from my trip to India

Version One Ventures

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. India for the world” has traditionally focused on outsourcing and leveraging cost advantages, from customer service to product development.

India 86
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield.

B2B 94
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

John says to drive growth, growth marketers must develop a “ T formation.”. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. The team then began producing webinars with affiliate partners to help them drive more sales.

Retention 113
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Marketing 110
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks.

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What is a Blog and Why Do I Need One?

Brandanew

Research says that B2B (business-to-business) companies that blog get 67% more leads than the ones that don’t blog. I t is a great example of a text-only blog which has managed nonetheless to become one of the most popular blogs on personal development in the entire blogosphere! How’s that for motivation? But why should you create one?

Affiliate 100
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The #1 thing successful founders think about for their next startups

Hippoland

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. 2) B2B startups have high margins. Sales cycles matter though.

Founder 48