Remove Affiliate Remove Books Remove Social Media Remove Viral
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10 Strategies To Keep Ahead Of Market Changes Today

Startup Professionals Musings

I saw some real insights in the classic book by Jeremy D. He is a branding and research strategist who outlines how social contracts cause culture shifts, illustrates how they are created by emotion, and clarifies ways that they can make or break a new product, as well as a career. Use social media to generate emotion.

Marketing 317
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[Review] The Social Customer

YoungUpstarts

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. From the Use Cases, the book proposes that a Social CRM methodology could be adopted.

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[Review] The Social Customer

YoungUpstarts

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Defining Social CRM.

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10 Tenets For Adapting To A Customer Culture Shift

Startup Professionals Musings

I saw some real insights in a book by Jeremy D. He is a branding and research strategist who outlines how social contracts cause culture shifts, illustrates how they are created by emotion, and clarifies ways that they can make or break a new product, as well as a career. Use social media to generate emotion.

Customer 210
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. "We're going to get reviews on blogs.".

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How to Create a Culture Shift in the Age of Illogic

Startup Professionals Musings

I just saw some real insights in a new book by Jeremy D. He is a branding and research strategist who outlines how social contracts cause culture shifts, illustrates how they are created by emotion, and clarifies ways that they can make or break a new product, as well as a career. Use social media to generate emotion.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. The rarest of the rarest of the rare who are on social media. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality.