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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots.

PPC 121
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're going to use an affiliate program so our customers sell it for us.". In a world where everyone and their brother is "joining the conversation" (oops, I use that phrase constantly!), you have to truly bare your soul if you want to compete on the transparency front. "A friend of mine knows how to get popular on Twitter.".

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. Where Are The Leaks In Your Conversion Funnel? The key to extra-large conversion is tracking your conversion funnel. the conversion). But is it really?

Analytics 113
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They took a host of seemingly fragmented industry changes—customers demanding more from their vendors, customer relationships lasting years instead of days, competing businesses appearing virtually every day—and found the common thread that tied them together: more companies and customers were switching to subscriptions.

B2B 133
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

I love the depth of data now available in both tools for free (even if you use just the free part of Compete). All free from Compete. 5 Identify two new micro-conversions and goal values for each. The road to web analytics glory (and a promotion for you) runs through the Micro Conversions path. I mean count them.

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The #1 thing successful founders think about for their next startups

Hippoland

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48