A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're going to use an affiliate program so our customers sell it for us.". you have to truly bare your soul if you want to compete on the transparency front. "A friend of mine knows how to get popular on Twitter.". We're going to get reviews on blogs.". We're going to start with our own network and grow it from there.".

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

AUGUST 1, 2014

Affiliate marketing and link exchange agreements. Before you start negotiating any of these coopetition deals, I do recommend that you spend some time thinking about where and how you will be competing, and how you will be cooperating. Deals that are not win-win won’t work, and may indeed jeopardize your whole future.

Non-disclosure Agreement 257

Non-disclosure Agreement Intellectual Property Startup Non-Compete 257

Startup Professionals Musings

SEPTEMBER 21, 2015

Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. If these elements are not your core competency or “secret sauce,” why not negotiate a sharing partnership? It leads to referral agreements and affiliate marketing.

Non-disclosure Agreement 120

Non-disclosure Agreement Intellectual Property Non-Compete Startup 120

VC Cafe

SEPTEMBER 16, 2021

Note that most of the density in these landscapes is around ‘business model’ – ad revenue, marketplaces, memberships, affiliate. It’s very hard to scale a new platform and compete with Twitch in live streaming, Zoom in video calls, Youtube in video, etc. The 2021 Creatorscape by Influence ( source ).

Startup 207

Startup Social Media Venture Capital Audio 207

Startup Professionals Musings

APRIL 9, 2010

For “coopetition” (also called a strategic alliance) to work, companies need to very clearly define where they are working together, and where they are competing. Here is the right place to start with a good joint non-disclosure and non-compete agreement. Best of both creates a new market. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Feld Thoughts

NOVEMBER 24, 2016

When I make a list of non-family members and non-partners who I would want to be stranded on a desert island with, Jerry is at the top of the list. We all started working with SoftBank as affiliates (along with Rich Levandov). Today’s #GivingThanks post is for my dear friend Jerry Colonna. And then I cried.

Non-Compete 70

Non-Compete LP Venture Capital Affiliate 70

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. But, the retention is terrible / non-existent.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. But, the retention is terrible / non-existent.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

JANUARY 6, 2010

I love the depth of data now available in both tools for free (even if you use just the free part of Compete). All free from Compete. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Create a funnel for your cart / checkout / lead submission process.

Analytics 99

Analytics Web Campaign PPC 99

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 30, 2010

Perhaps it’s a lot to ask for, but with the competition offering these features and more there needs to be more functionality and flexibility to compete. You can check out Personal Theme via our affiliate link here – Personal Theme and also demo the theme here. Joel Williams.

Technical Review 73

Technical Review HTML Social Bookmarking PHP 73

ConversionXL

JUNE 24, 2020

Competing businesses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots.

PPC 121

PPC IP Idaho Non-Compete 121

Hearpreneur

AUGUST 2, 2016

We generate fully-surveyed and verified Investor and Reservation leads, for both accredited and non-accredited investors. Find the experts and our affiliated partners. Especially for non-accredited investors, as most don’t even know what crowdfunding means as an investment opportunity. And what is the biggest don’t?

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

VC Cafe

AUGUST 18, 2011

is a start-up of a unique technology allowing Pay-TV providers (Cable, IPTV & Satellite) to harness the power of Internet advertising by applying it to non-linear TV experiences. It covers all aspects of linear/non-linear scheduling (new media): rights management, scheduling, interstitial management, ad sales, etc.

Mobile 113

Mobile Media IP Distribution 113

techcrunch.com

OCTOBER 23, 2010

Also, for the full time coder, you may violate your employee contract especially in the area of non-competes or just plain piss off your boss when he finds out how much time you have been putting into a side project when deadlines were looming. Meebo doesn’t even work right on Chrome or Opera. Living expense money 2.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Duct Tape Marketing

DECEMBER 5, 2018

We have started a non profit organization under our umbrella that serves people with disabilities, cancer survivors and senior citizens on a fixed income and most recently, we have expanded that non profit organization to include some veteran services for veterans coming out of active duty service. So, by nature it was wild west.

Kansas City 56

Kansas City Management Kansas Affiliate 56

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Non-Technical Co-Founders Co-Founders Technical Co-founders Finding Co-Founders Startups & "How Important Are Ideas?" Unless the founding team has *competent* developers in these areas, the venture is doomed. 24 Comments • Nov 8, 2010 I love this answer.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 17, 2011

Some ads you may feel are directly competing with a product you sell or endorse or have an affiliate deal with, so for a CPM it simply wouldn’t offset what you would make on the other side. Some people don’t like certain types of ads on their site, usually these are pop ups, stretch ads, or ads that have video and sound.

Advertising 91

Advertising Campaign Affiliate Email 91

Startup Lessons Learned

MAY 15, 2020

I've been on the phone non-stop the last 10 days with people all over this ecosystem, industry, and all these grassroots groups. ER : Can you talk a little bit about the kinds of questions you're getting from your portfolio companies, and the companies and nonprofits that you're affiliated with? MC : Especially now, yeah.

Dallas 68

Dallas Employee Government Social Media 68

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. When I work with b2b websites I spend a lot of time in the AdWords Keywords Tool, Insights for Search, Compete etc analyzing keywords and search behavior in my category.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. And in five seconds I'll end up with a graph that looks like this: The above data is from Compete. No credit cards required to sign up!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. I think we have established that. A fairly low bar. Web Analytics.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 21, 2009

Affiliates. A sign of non-laziness is that you bother to atleast create custom reports. people on non-branded terms. The data does not come from them (obviously), it is from Compete. You know what is the one thing stopping you from finding truly actionable insights from your web data? Products sold. Referring URL's.

Analytics 94

Analytics Metrics Cloud Web 94

www.vccafe.com

MARCH 11, 2013

affiliate and referral marketing on the web. questions and answers for non-programmers. Cloudomatic. The Toolkbox. Batchbooks. Market Research. LaunchRock. Google Insights. Keyword Research. Google Keywords. Wordtracker. Traffic Research. Startup Threads. Videos/presentations. SlideShare. Haiku Deck. GoAnimate *. Customer service.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

OCTOBER 21, 2014

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. You’ve heard of “Last Click or Last Interaction” and “First Click or First Interaction” and maybe even explored the nuances of “Last Adwords” or “Last Non-Direct” attribution.

Analytics 113

Analytics Software Review Metadata Campaign 113

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 29, 2010

I did one final opening campaign for my Membership Site Mastermind coaching program at the start of 2009 (and it’s about to close at the end of this year ), but I pretty much just sat back and kept the machine running for the rest of the year, giving you content through my blog and newsletter and occasionally promoting an affiliate launch.

Programming 86

Programming Restful Internet Hiring 86

Occam's Razor

SEPTEMBER 16, 2008

Let's check the big gorilla: Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. That's because this can be a non ecommerce metric. "Purchase" Great KPI's for non-ecommerce website. So awesome!

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

JUNE 6, 2011

Every Analysis Ninja I know (not implementers, not data providers, not excel cross data store integrators – all good jobs) is very, very good at Multiplicity (answering a complex set of digital business questions using the best – often non-clickstream source). Look at non-profit entities (who have paid jobs). That is it.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

OCTOBER 22, 2008

Three Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. She is technically super competent (regex anyone?). Create a new custom segment for my non-branded keywords. If you want to get really really good at web analytics segmentation I encourage you to read these two posts. She is extremely aggressive! (Of

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

DECEMBER 3, 2018

They took a host of seemingly fragmented industry changes—customers demanding more from their vendors, customer relationships lasting years instead of days, competing businesses appearing virtually every day—and found the common thread that tied them together: more companies and customers were switching to subscriptions.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60

Metrics Analytics Non-Compete Search 60

Both Sides of the Table

JANUARY 13, 2016

Consumers have a limited number of hours in the day so the distributors compete for share of mind and while they can sign up for multiple services there are some natural limitations, which causes a battle for the share of wallet. So Latino may be the single best vertical – but it certainly isn’t niche any longer.

Vertical 150

Vertical Video South America Los Angeles 150