Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Video 339

Video Technical Review Distribution Aggregator 339

The Startup Magazine

JUNE 6, 2021

Come up with a list of things you’re passionate about and use a tool like Keywords Everywhere to see what shows up in the Google search results. Start a video podcast – video podcasts are increasingly popular among modern businesses and can greatly help achieve viral popularity across social media platforms and search engines on the web.

Social Media 173

Social Media Audience Affiliate Startup 173

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market. Consider affiliate and influencer marketing. Messaging is a subset of your positioning.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

JANUARY 12, 2016

Is eCommerce tracking turned on? Is site search tracking turned on? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Offline marketing, newsletters, social media, affiliate links, etc. Site Search & Category Search Not Enabled. Missing eCommerce category.

Analytics 48

Analytics Software Review eCommerce PPC 48

The Startup Magazine

MARCH 6, 2020

Via social media. If your brand is a lifestyle or eCommerce company, you may want to consider how you can use social media to reach your target market. For some consumers, hearing their favorite social media personalities vouch for a brand makes them trust the product more which makes it such an impactful marketing tactic.

Social Media 141

Social Media SEO Affiliate eCommerce 141

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. Remember to also do a trademark search at your country’s intellectual property office, such as USPTO (U.S Step 2: Name your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Are you using the right search terms to garner attention organically? Raw Traffic. Current Customers. So, let’s go back to basics, shall we?

Channel 165

Channel PPC Marketing SEO 165

The Startup Magazine

NOVEMBER 24, 2020

Whether it be starting your own website and eCommerce store or using existing platforms like Amazon, or eBay, the options are unlimited. With the global pandemic that has swept the globe in 2020, eCommerce has boomed worldwide, and keen entrepreneurs have just jumped on the wave of growth. The next thing to look at is social media ads.

Marketing 119

Marketing eCommerce Audience Social Media 119

Up and Running

APRIL 16, 2020

eCommerce Consulting Company. Help small businesses go online, add eCommerce, and add the right customer service tools to streamline their businesses. Maybe you understand search engine optimization (SEO) and can teach businesses how to maximize their online exposure. Affiliate marketer/Drop shipper.

eCommerce 160

eCommerce Affiliate Video America 160

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Untagged campaigns (search, email, display, social media etc). Not a great situation right? That is not an issue.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

MARCH 26, 2008

Here's a view that might apply for your ecommerce website. In our very first example of ecommerce website notice that the micro conversions are very different from the macro, they are just subservient, a little bit, to the macro. Here's your new, and I might add complete, measurement of success. Makes sense right?

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. Especially people outside our analytics / search circle.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

Up and Running

DECEMBER 6, 2019

Make sure to pick a name that isn’t just memorable, it’s also easy for customers to spell and search for. Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? Where would customers go to search for or seek out our products?

Small Business 104

Small Business Naming Audience Search 104

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

mashable.com

JULY 10, 2012

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. For ecommerce, this is based on transaction size, commission, and chances of the user returning. Search ads are expensive, however. What would they type in a Google search?). This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

JULY 26, 2021

Does concentrating on link building make a difference for your eCommerce business ? The equivalent of having a physical shop on a busy street for eCommerce companies is ranking highly on Google for relevant terms. To get started, we’ll explore some top link building tips for your eCommerce shop. Internal links.

eCommerce 149

eCommerce Developer Affiliate SEO 149

Occam's Razor

JULY 12, 2010

Search engines are complicated little beings. The rarest of the rarest of the rare who are on social media. StatsIt started off as a differentiated web analytics tool, but has morphed into a delightful social media monitoring tool. Most ecommerce sites have them. Minority perspective right? Who tweets after all. :).

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

FEBRUARY 10, 2016

Pan-Commerce:: Second, very important thing to note is that you have to set up these, and more, goals regardless of if you have an ecommerce or non-ecommerce website. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JUNE 24, 2020

Loyal buyers of other brands don’t care about your ad budget or your search terms. Click fraud can be extremely unsettling for well-to-do publishers and advertisers on search,’ says Grayson Kemper , Content & Editorial Manager for Clutch , “particularly during a time when many businesses are operating with an incredibly tight budget.”.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Social Media Performance Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. Seven more! Your life will be simpler.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. You can also search for other stuff, like custom reports or attribution models.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. I want to know if they have even a simplistic understanding of how to rock social media. Paid search ads (title, creatives, urls shown).

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Or Affiliate programs? Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)?

Analytics 75

Analytics Conversion Campaign Metrics 75

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. Share of Search.

Campaign 128

Campaign Analytics Metrics Search 128

Up and Running

NOVEMBER 16, 2020

eCommerce as an industry has grown quite a lot during this time, specifically within the Food & Drinks, Health & Fitness, Home & Garden, and Beauty segments. Organic search. So how do you leverage organic search? Then adapt those features to your own eCommerce website. Social media. Email marketing.

Channel 110

Channel Marketing Social Media Affiliate 110

ConversionXL

OCTOBER 21, 2014

So for example, with the proper configuration, you could track the activity of prospects that came from a retargeting campaign and begin to explore deeper areas of the site, reviewing content sections and using certain functions (like internal site search). First, your advertising is either Paid, Owned, or Earned Media.

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 26, 2014

Here’s something scary, according to MECLabs & Magento’s 2014 eCommerce Benchmark, only 13% of those studied base their testing on extensive historical data. But what if the majority of traffic is coming from organic search? . Blog eCommerce Resources SaaS Resources Analytics google analytics'

Framework 109

Framework Conversion Analytics eCommerce 109

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. Affiliate Link: If you email a link to the book or use a link on your blog please consider using www.snipurl.com/wahour.

Analytics 60

Analytics Web Affiliate Metrics 60