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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. And if you accept that premise then you have to accept that the future of the Internet will be dominated by video. Much of it already is. Not so fast.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

Caching 140
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Post-Crisis Digital Trends That Will Reshape Your Business in 2020

Up and Running

You’ve likely noticed a few of them as you’ve transitioned your team to working remotely or explored launching an eCommerce platform. Internet of Things. While AI helps businesses make sense of their data, the Internet of Things (IoT) helps capture and deliver data from a plethora of interconnected devices. 5G Network.

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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Make Sure Your Data is Right on a Vast Network of Directories and Maps Apps. Coupon sites like 8Coupons, Coupons.com, the LocalSaver Network and many more allow you to post your coupons directly. Almost half of local business listings have basic errors in Name, Address and Phone number – what’s called NAP in the search engine world.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR. VP of Engineering, AppNexus - New York, NY "It's over a billion ad impressions a day, we got a full tank of venture capital, half a pack of cigarettes, the future of ad networks is dark, and we're wearing sunglasses."

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Cross-Device Attribution.

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Why We’re Paying for Content These Days

Hunter Walker

So in addition to millennial culture, in no particular order -> Comfort With Online Payment: Amazon, the iOS App Store and ecommerce in general has made a critical mass of consumers comfortable with online payments. Ecommerce adjuncts like Ipsy and Michelle Phan. Tipping mechanisms like Twitch. hunterwalk I'd just add, scale.