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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

If you can’t see the four videos of General Mattis click here for the entire talk. How on earth would customer interviews work via video? Second, doing customer discovery via video actually increased the number of interviews the students were able to do each week. If you can’t see the Omniscient 2-minute video click here.

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Tips to Help you Think About Sales at Your Startup

Both Sides of the Table

The video link is here and quick time-coded show notes at the end of the post in case you want to jump ahead to just one section. agile sales process? We covered much ground. But the ground we covered was awesome for anybody wanting to know more about sales. How much to compensate them? how to structure the comp plan. when to call.

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10,000 Startups – Startup Weekend Next

Steve Blank

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. If you can’t see the video above click here.). You may have read my previous posts about the Lean LaunchPad entrepreneurship class.

Startup 335
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Once you decide your brand strategy, you should stay the course to build brand equity. Ads began to feature people in masks, on video calls with family and friends, and staying at home. Every touchpoint is an opportunity to build or subtract brand equity from your brand. The brand strategy has some roots. Image source.

Marketing 128
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ESADE Business School Commencement Speech

Steve Blank

Industries that we all grew up with, industries that enjoyed decades of market dominance – like newspapers, bookstores, video rentals, personal computers — are being swept away. Today billions of dollars that companies could have invested in innovation are sitting in the hands of private equity funds. Act Like a Startup.

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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

Agile – you may find the real opportunities for your company was somewhere else. This means you still need to have a resilient personality, and be agile. And you’ll still need to have a resilient and agile personality, as new customer and product opportunities will appear and change your work. How quickly will you recover?

Cofounder 229
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Open Source Entrepreneurship

Steve Blank

I assembled this collection of free and almost free tools, class syllabi, presentations, books, lectures, videos in the hope that it can make your path as an entrepreneur or educator easier. agile engineering. The Slides/Video tab on the top of this page has all the open source course material for my classes. Find it here.