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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 264
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Use agile budgeting to manage your cash

David Teten

Instead of budget approvals, monitor key metrics and give managers more flexibility. So here’s the solution I have recommended to some of my portfolio companies: “ agile budgeting ”, i.e., monitoring a few key variables while giving managers significant flexibility. This agile approach is not restricted to small startups.

Agile 60
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A Guide to Grow Your Tech Startup

ReadWriteStart

Meeting growth metrics, achieving profitability, and ensuring a substantial return on investment are now integral parts of the startup journey. The Founder’s Journey To truly succeed, a founder needs resilience , a consistent capacity to innovate, and the agility to adapt to an ever-changing market.

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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

3- Investing both time and finance Photo Credit: Jonathan Hussey The biggest thing for me is to understand what you're undertaking before you start. 21- Pay attention to important metrics Photo Credit: Todd Saunders It's always a good idea to pay attention to important metrics like cart abandonment rates or the lifetime value of a customer.

eCommerce 130
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Why Startups Are Ready For A Reboot

YoungUpstarts

Companies that have managed to do this have a distinct advantage over those dependent on financing from external sources. Pivoting only works if a business is small and agile and can shift its operations quickly and flawlessly in a different direction. Businesses have had to look for more creative means for funding their success.

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The Red Queen Problem – Innovation in the DoD and Intelligence Community

Steve Blank

Army’s Rapid Equipping Force on the battlefields of Iraq and Afghanistan finding and deploying technology solutions against agile insurgents. The framework has the team talking not just to potential customers but also with people responsible for legal, support, contracting, policy, and finance. Newell ran the U.S.

Community 212