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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
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The Principles of Product Development Flow

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, July 13, 2009 The Principles of Product Development Flow If youve ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you.

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Bringing Marketing and Product Development Together

Duct Tape Marketing

Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jill Soley. On this episode of the Duct Tape Marketing Podcast, I visit with author and product and marketing executive Jill Soley. Podcast Transcript.

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Agile Marketing, Part II

OnlyOnce

Agile Marketing, Part II. I wrote about this years ago when I was temporarily running Marketing and was noting a lot of the similarities between running contemporary Product Development and Marketing efforts.

Agile 54
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market.

Product 142
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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5 Types Of Business Strategies To Consider Before Opening Up Shop

YoungUpstarts

Different ways of working are better suited to different industries and business sizes, so it’s crucial to consider these sorts of things before you begin hiring or go to market. One of the major benefits of using a SOM approach is that product development costs are drastically decreased and technical risk is also reduced.

SCRUM 147