Up and Running

JUNE 27, 2018

Differentiate yourself. A social media presence is not enough for online visibility, especially in light of Facebook’s recent algorithm change possibly affecting even the biggest publishers on the social platform. It has to be specific and targeted, and it should speak to how your solution eases a pain point.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

AUGUST 9, 2021

If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. In a delightfully wonderful development, every analytics tool worth its salt is adding Predictive Metrics to its arsenal. Simple enough.

Metrics 142

Metrics Analytics Campaign Conversion 142

Duct Tape Marketing

MAY 9, 2017

And so I think you’re starting to see — it’s not like Google is using a different algorithm for desktop, for mobile, for voice, they’re using the same algorithm so you’re starting to see the same kinds of interfaces that you might see happening in voice search also happening on mobile and desktop.

Search 31

Search Technical Review SEO Small Business 31

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

MARCH 20, 2019

The analytics portal syncs with independent CRMs to wed engagement and sales data. The analytics data, in turn, prompts sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens, etc. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Those broad guidelines—the most detailed explanation of the Amazon Choice algorithm yet released—supplement existing recommendations for optimization of product listings. This post has answers.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . Platform and channel fit. Platform and channel fit. ” That’s a result.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

MARCH 8, 2022

They confirmed that the software worked well, but what they really loved was the great data and analytics the software provided. Tuition cost was the differentiator, the problem that they were solving. So not only do we have to be on all of these channels. Now, you are probably asking yourself, how do I do this for my company?

Marketing 92

Marketing Software Review Technical Review Retention 92

Duct Tape Marketing

SEPTEMBER 1, 2017

Will creativity and human touch still be part of the advertising process, or will they be completely replaced by algorithms? Data-driven machine learning algorithms can evaluate a review, a comment or a question in a forum and determine the topic, the product it refers to and the sentiments of the customer. Multiple channel strategy.

Artificial Inteligence 54

Artificial Inteligence Marketing Algorithm Social Media 54

ConversionXL

NOVEMBER 28, 2022

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. This helps extend the reach of your content, boosting channel engagement in the process. TikTok’s biggest unique selling proposition (USP) is its uniqueness.

Customer 102

Customer Viral Audience Campaign 102

Both Sides of the Table

JUNE 13, 2011

Every change in the algorithm wipes years of effort off of the traffic numbers of affected companies as anybody hurt by the Google Panda release will tell you. The golden rules to live by are: Platforms are channels not businesses. It will be differentiated. You must figure out how you deliver real differentiation.

SMS 325

SMS Non-Compete Differentiation Social Network 325

The Next Web

MAY 5, 2013

On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

ConversionXL

OCTOBER 31, 2018

And because of that choice, the ESPN family of channels now consumes a double-digit percentage of your cable bill. We’ve tried before to differentiate the three, all of which we bundle(!) It’s another for an algorithm to let me know what others purchased with their TVs. Which creates the more profitable programming bundle?

Product 107

Product Non-Compete eCommerce Algorithm 107

ConversionXL

JULY 11, 2016

Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Change of test method.

PPC 48

PPC Analytics Video Non-Compete 48

Brandanew

JUNE 19, 2015

What differentiates Content Marketing from advertising based marketing is that fact that brands can use informational, entertaining and interactive content to engage with consumers. No, they’re going to the next channel. Use Facebook insights, Twitter analytics data, your site traffic dashboard (e.g. Test everything.

Marketing 100

Marketing SEO Curation Analytics 100

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. digital analytics, market research). The customer experience is the customer’s perception of their interaction with your business.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Analytical Thinking: Skills, Interviewing, Value.

Analytics 136

Analytics Artificial Inteligence Marketing Campaign 136