Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

MAY 9, 2017

I mean I’m not really consulting that much anymore but I still have access to a lot of analytics from former clients and I see the visibility they’re getting from three packs and from maps results as provided by the Google my business analytics.

Search 31

Search Technical Review SEO Small Business 31

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Today awe.sm

Technical Review 307

Technical Review Marketing SEM Campaign 307

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. There are three things to keep in mind: It’s easy to break SEO. PWA analytics are difficult to set up and manage. It’s easy to break SEO. Why is SEO a challenge?

Web 103

Web Caching HTML Marketing 103

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

YoungUpstarts

JULY 3, 2012

@Michels : Oren Michels, CEO of Mashery, offers insight into API management, services, and more. dennysantoso : Founder and CEO if SixReps.com Danny Santoso tweets all about social fitness, fat loss, and nutrition. Chad_Hurley : Follow social media heavy hitter @Chad_Hurley, the CEO of Delicious and co-founder of YouTube.

Cofounder 239

Cofounder Technical Review Social Media PR 239

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

www.readwriteweb.com

OCTOBER 5, 2010

. » View a live demo. Price: $70 (Standard) or $150 (Developer). Monthly subscriptions are also available.

Small Business 56

Small Business Montenegro India Mobile 56

www.readwriteweb.com

OCTOBER 5, 2010

. » View a live demo. Price: $70 (Standard) or $150 (Developer). Monthly subscriptions are also available.

Small Business 56

Small Business Montenegro India Mobile 56

Austin Startup

AUGUST 18, 2010

Best Buy uses RDFa and has shown a 30% increase in their SEO efforts. Huge media players such as New York Times and Thompson Reuters/Open Calais publish Linked Data. The Semantic Web is already changing the way we search, do SEO, find information, integrate data and create web applications. Zach Richardson – Locus.

Semantic 86

Semantic Web Wiki Guatemala 86

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

gigaom.com

JUNE 18, 2012

Social is the new SEO. SEO is still a major traffic driver for publishers, but search is search is slowly losing its grip — constituting less than 50 percent of traffic sent to publishers — to an exploding number of social referrers. The potential upside locked in social is huge. 17, 2012, 10:48am PT.

Viral 50

Viral Technical Review Social Network SEO 50

ConversionXL

OCTOBER 16, 2019

You could: Promote their content across your social media channels; Quote someone from their company in your next guest post; Feature them in your newsletter; Gift them some company swag; Link to something link-worthy from their site. You can also use their API—no developer required—to grab this data within Screaming Frog.).

Campaign 109

Campaign Email Partner Channel 109

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 29, 2010

But in May, Twitter announced their own advertising platform and, in the same breath, disallowed " any third party to inject paid tweets into a timeline on any service that leverages the Twitter API" [ TechCrunch ]. In my opinion SEO is the same way. In my opinion SEO is the same way. So what happened to TweetUp and Ad.ly?

Marketing 229

Marketing Ruby SEO Widget 229

mashable.com

JULY 4, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Take a look at a snapshot from my company’s analytics. Google SEO went into free fall from first week of April until middle of May for refinements. Lame SEO people called it Penguin to justify to clients why SEO had fallen. The first line is Panda 2.5.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

JUNE 19, 2019

The value of the marketing changes throughout different phases: Impressions: for display and social media. Tim Stewart: “Leap Forward Through Analytics”. Using Google Analytics together with Google Tag Manager makes everything easier. Collect data as variables in Google Tag Manager and send the values to Google Analytics.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Use their api to handle payment related stuff. Rovi API has everything you need for information. Rdio provides the music and the player via an API. Box API lets you store files dynamically! Camera, video, and most of the APIs described above for web Tools). Google Analytics. Social functionality.

Software Review 53

Software Review Technical Review Startup 53