25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis.

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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. For the last decade (#omg!),

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. A rare post today.

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively.

Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Here's a graph that shows how US adults consume media, it shows time in hours. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Media-Mix Modeling/Experimentation. I love media-mix modeling.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Or people who follow you on social media or subscribe to your YouTube channel or sign-up to volunteer for your non-profit or download your utility marketing mobile app etc.

Polygraph Media is Disrupting the Advertising Industry through Data and Analytics

SiliconHills

The post Polygraph Media is Disrupting the Advertising Industry through Data and Analytics appeared first on SiliconHills. Ideas to Invoices Podcast advertising Chris Treadaway facebook Ideas to Invoices McDonald's Polygraph media technology WeWork DomainChris Treadaway doesn’t chain smoke or drink cocktails all day at his office at WeWork at the Domain.

Lean Startup and Lean Analytics in the Enterprise

Instigator Blog

Alistair and I have been looking at how Lean Startup and Lean Analytics are working in the enterprise. He did a workshop on the subject at the recent Lean Startup Conference, and you can see the slides below: In my research, I spoke with a bunch of intrapreneurs working at a variety of different companies (technology, telecom, media, publishing, etc.) I wanted to share those with you, as the conversation around Lean Startup and Lean Analytics continues to expand.

Lean 90

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. So, why use Google Analytics custom reports?

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges.

How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. Setting Up Your Google Analytics. First, let’s get Google Analytics accurately reporting pageviews.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. The Challenge with Compound Metrics: Social Media Edition.

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. While it made a ton of sense, no sane person would say that we could do anything close to that using the media platforms of the time.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?),

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] In the Build stage we use YouTube as an media platform. #4. Tap into YouTube Community / Media Platform.

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !)

The Beginner’s Guide to Mobile App Analytics

ConversionXL

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Technical Analytics Challenges.

11 Best Social Media Tools For Small Businesses And Individuals

Brandanew

But does it all end at fancy social profiles or does social media marketing run deeper? Social media marketing isn’t just about creating a profile, posting a few pictures of cats and dogs and running a couple of ad-campaigns. Which social media tools can you use?

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Monitor Social Media Reputation.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7.

Five Keys To Leading In The Age Of Analytics

YoungUpstarts

by Andrew Wells and Kathy Chiang, co-authors of “ Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions “ Data and analytics have redefined the way we compete. There are five keys to leading in the age of analytics: 1.

A Day In The Life of A Social Media Manager

Brandanew

One may think social media managers are very lucky. But the truth is that a true social media manager has to work hard as any other worker in a modern organization. So, let us have a look at a typical work day of a social media manager. Analytics.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!"

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. In-Page Analytics Report.

Is Social Media Making Us Stupid?

Brandanew

In their contemplative moments, many people do ask: is social media making us stupid? Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? Most social media usage by adults happens during work hours. The Social Media Cons .

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding!

Is Social Media Working For Your Business?

Brandanew

So, you have your social media team in place. Is social media working for your business? Every network brings a new set of statistics with different looking analytics. Also most of the social networks like Facebook and Twitter themselves offer decent analytics.

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges.

10 Social Media Terms That You Must Know!

Brandanew

Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face.

5 Google Analytics Reports and Tips You Should Embrace Now

Duct Tape Marketing

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you. Google Analytics Multi Channel Funnels. Keep up with Analytics blog ).

7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D., low cost return on investment ROI social media startup

How to Track Your Social Media Efforts

Duct Tape Marketing

How to Track Your Social Media Efforts written by Guest Post read more at Duct Tape Marketing. If your small business is taking advantage of social media to engage with customers in hopes of growing your business, how do you know if your efforts are paying off? General Analytic Tools.

Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

Recently the Google Analytics team changed the way sessionization algorithm. Some of you know that I am the co-Founder of Market Motive, and also lead the Web Analytics Master Certification course (which is one of eight courses in Internet Marketing certification ).