ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. What emails did they click through?

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% While several factors go into successful email campaigns , great email copywriting is vital.

Email 133

Email Software Review Campaign Metrics 133

Duct Tape Marketing

JUNE 12, 2024

written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.

Marketing 74

Marketing B2B Distribution Audience 74

The Startup Magazine

MARCH 24, 2024

It is a quantified metric that focuses on the speed of turning prospects into customers. Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. Provide key information that targets the pain points of your ideal customers.

B2B 132

B2B Forecast Entrepreneur Analytics 132

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130

Email Campaign Reputation San Diego 130

YoungUpstarts

AUGUST 24, 2020

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165

B2B Marketing Social Media B2C 165

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website.

B2B 118

B2B Audience Software Review B2C 118

YoungUpstarts

MAY 21, 2020

Like most entrepreneurs, you’ve probably mapped out the business plan, dreamed up the layout and you’re already snapping up domains and emailing developers with your plan. To conduct your own product discovery research, you should consider the following steps: Understand your audience and market segment. How is it done?

Product 264

Product Cofounder Audience Product Development 264

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. However, this is often a problematic view (if you care about your business or the customer experience, that is). The Mobile Website Design Problem (B2B Saas Edition). It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

Duct Tape Marketing

JUNE 6, 2024

Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. This is John Jantsch.

Lead Generation 66

Lead Generation Networking PR B2B 66

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. However, this is often a problematic view (if you care about your business or the customer experience, that is). The Mobile Website Design Problem (B2B Saas Edition). It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

Up and Running

JANUARY 18, 2021

These are based on elements that should strengthen your store and limit disruption while building better customer relationships. The economy and your customers are still changing, so let’s look at what the driving forces of change have taught us. Customers want you to get out of the way. Greater social integration.

eCommerce 150

eCommerce B2B Forecast Demand 150

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. In fact, marketing automation platforms provide you with the ability to learn about your customers on a much deeper level and improve your personalization efforts. It’s all done by gathering and analyzing customer data.

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Yet, rich media email is a double-edged sword: Execute it correctly, and it adds visual delight.

Email 118

Email Media Audio Software Review 118

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Teams can customize follow-ups based on the engagement level and potentially close faster. Email/Calling productivity: Help improve first contact efficiency typically while prospecting.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

The Startup Magazine

NOVEMBER 26, 2023

In B2B businesses, account-based marketing (ABM) is a potent strategy that revolutionizes how brands engage with their audience. How Account-Based Marketing Can Help B2B Businesses Account-based marketing is a strategic approach that customizes marketing efforts toward specific high-value accounts.

Customer 124

Customer Marketing Campaign Architecture 124

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. Direct response aims to generate immediate action by asking customers to do something.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MARCH 10, 2017

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Let’s get this one out of the way early.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Create core messages to speak to your target audience.

Sales 90

Sales Cost Marketing Audience 90

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. The rule of seven says that seven touches are needed before a visitor will convert into a customer. Measuring the Performance of Informational Sites.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . This ensures that your ads are only reaching customers within a given area that you can actually serve.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Up and Running

JULY 7, 2021

Top-tier customer service, competitive pricing, and streamlined fulfillment are all just expectations at this point. It’s everything from your visual style, to your brand persona and even the way your customer service teams communicate. Without it, you’ll be entirely dependent on customers and third parties defining your business.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. It starts with a simple email. Why this audience?

PR 120

PR B2B Lean Audience 120

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. Yet the average ecommerce conversion rate is between 1 and 3%.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Might as well dream up one that amuses the target audience. Then, for an email address or a credit card number, offer him a drink.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. Image Source.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

JUNE 11, 2017

Whether you’re a startup looking at taking those first steps into the business world or an established company wanting to expand your customer base, marketing your business is an important step in getting your brand in front of the right people. Get social with customers and clients. Create a website. Create demonstration tools.

Database 164

Database Software Review Dividend Social Media 164

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Might as well dream up one that amuses the target audience. Then, for an email address or a credit card number, offer him a drink.

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

JUNE 2, 2022

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. It’s proven to drive more revenue , improve customer experience , and power growth. Snowflake achieved over 300% growth with ABM.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

JUNE 23, 2022

In this episode, she’s breaking down why it’s so important today to build an online community of raving fans and customers for your business and the best ways to go about it. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community?

Community 90

Community B2B B2C Technical Review 90