Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
Using this information, the ABM team created a comic book called T-Man and Gums and sent 100 copies to T-Mobile and its agencies of record. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. Within hours, Legere praised the work on social media.
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