Remove Audience Remove Curation Remove Distribution Remove Social Network
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Powered by cell phones and social networking platforms, we saw revolutions taking place, businesses being transformed and our daily lives made more convenient (if we could tear ourselves away from our Facebook and Twitter updates). eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.

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How to Use LinkedIn to Generate Sales Conversations

Duct Tape Marketing

LinkedIn is the oldest social network. While she speaks specifically to LinkedIn today, the principles behind her advice can be applied across all other social networks. Think about LinkedIn as a networking event—would you go up to someone at a conference and immediately ask them to buy your product or service?

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Why Your LinkedIn Profile Can Make The Difference in Your Job Search

YoungUpstarts

From a demographic perspective, LinkedIn is very different from other social media channels in that it has a very influential, affluent, and educated audience. LinkedIn is the most trusted social network out there, so you should have a name that is cognizant of its professional atmosphere. Must-have # 13: Curated visuals.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

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A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”

ConversionXL

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

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How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now.

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