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Creating an Impactful Web Presence: 5 Key Steps for Your Startup Site 

The Startup Magazine

It’s not just about having a website, it’s about crafting a digital platform that encapsulates the essence of a brand while engaging with its target audience effectively. A startup should not only choose a template that showcases its brand but also develop content that aligns with the interests and needs of its audience.

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4 Proven Ways To Learn More About Your Audience

YoungUpstarts

Is it the quality of the product, level of service, or efficient distribution channels? Sure, those things are all important, but above all of else, there’s one thing that reigns supreme – knowing your audience. A company that struggles to find an audience for its products, is a company that struggles to stay afloat.

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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Prioritize social networks.

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The only 2 ways to build a $100 million business

Version One Ventures

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Even more interesting are businesses that create network effects like marketplaces or social networks.

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What Does the Future of Podcasting Look Like?

Duct Tape Marketing

The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time players like NPR have embraced it fully as a way to reach an audience increasingly tuning radio out.

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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Year of Social Utilities. With over half a billion users and open graph integration, Facebook is the Internet with social graph at its core. This is as much of a game-changer (due to a new distribution model based on the social graph) as going from offline to the Internet was in the 90s. Are you ready? *A

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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks.