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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

crowdSPRING Blog

But, there’s plenty that you can do… if you embrace lean marketing principles. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. Act quickly to gain quick results.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

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5 Essential Inbound Marketing Tools for Startups and Entrepreneurs

ReadWriteStart

Startups and entrepreneurs have a unique challenge they need to face to effectively promote their solutions in a digital environment. The days of creating amazing content, paying for advertisement, and then leaning back on your chair to get great results are essentially over. Bonus tip: Audiences love interacting with videos.

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Speak at the 2013 Lean Startup Conference

Startup Lessons Learned

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. Exciting news: we’ve nailed down dates for The Lean Startup Conference 2013. We know Lean Startup methods are being applied by people around the globe, in startups and established organizations alike, and in sectors of every stripe.

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30 Entrepreneurs Explain What They Love About Being an Entrepreneur

Hearpreneur

Being in love with your business, when you’re an entrepreneur, is even better. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality. When you're an entrepreneur, you have to make a lot of compromises.

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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168
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Lean Marketing Strategies for Small Businesses and Startups

crowdSPRING Blog

Other marketers recommend that small businesses and startups build a website or optimize their existing website , develop email lists, start blogging, and develop newsletters. There’s strong support for the lean startup movement in the marketplace, including from investors. Few young can afford that cost.

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