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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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The 16 Best Small Business Marketing Blogs You Should Read in 2019

crowdSPRING Blog

Wouldn’t it be great to cut to the chase and go straight to the best resources for great new small business marketing ideas? Here, in no particular order, are the top 16 small business marketing blogs you should read in 2019. Small Business Daily. Small Business Trends. Social Triggers.

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6 Tactics for Turning Your Website into a Lead Generating Machine

Duct Tape Marketing

6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell.

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30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

4- Investments in digitalization will grow Photo Credit: Sean Stevens Even though small businesses have come a long way in adopting digitalization and tech solutions, 57% of small business owners say they still need to update their IT infrastructure to make their operations run more smoothly.

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How to Create a Simple Small Business Lead Generation Process

Up and Running

Getting a small business up and running is hard work—there’s no easy way to rake in profits. And lead generation can be time-consuming if you don’t know how to approach it. Some small businesses struggle with lead generation because their level of effort and their desired outcomes aren’t aligned.

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

Without marketing, your business may as well exist in an unlit locked vault – no customers are coming in and no sales are going out. But, with so many avenues to choose from, how does a small business know where to start? There is no one-size-fits-all marketing solution for any business. Close, But No Cigar.

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30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

This means utilizing analytics more actively to drive my business decisions, developing effective SEO strategies, diversifying our customer base by targeting new markets and expanding into international markets, as well as investing more resources into content marketing and. social media advertising. 20- Client retention.