ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. The SaaS test balloons helped gauge the potential traction on social media and other channels.

Product 110

Product Campaign Acquisition Social Media 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners).

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. photo credit: 123rf.com.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. photo credit: 123rf.com.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. With explainer videos, visitor’s chose to be on your channel. 5 Dimensions of Rockstar B2B explainer videos.

Analytics 134

Analytics Video Matching Conversion 134

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. mobile is ~50% of revenue, shorter form works better. mobile is ~50% of revenue, shorter form works better. Messenger will become the biggest channel over the near years.

Retention 106

Retention Artificial Inteligence Channel Email 106

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. ” At least at Reforge, a lot of our revenue comes from company education budgets.

Founder 36

Founder Conversion Technical Review Cash Position 36

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. See their blog post on multiples.).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Owned Brand Channel. From Hannah Hart to Emily Graslie.

Analytics 149

Analytics Marketing Audience Channel 149

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. B2B Publishing. Mix of B2B and Consumer Pubilshing. Featured Jobs. Newest Jobs. Job Seeker Login.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

JUNE 22, 2021

Social media is just another channel, it is another part of marketing. Growing revenue. There are a ton of reasons to choose to use Twitter as one of your social media channels. As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business.

Social Media 95

Social Media Media Curation Audience 95

mashable.com

NOVEMBER 4, 2010

However, they should be mindful as the brand and revenues grow, free optimization tools can have a negative impact on Total Cost of Ownership. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Facebook Wins Another Patent for Its. Million Diners.

Developer 73

Developer Software Review PHP Social Media 73

conversionxl.com

FEBRUARY 4, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. With explainer videos, visitor’s chose to be on your channel. 5 Dimensions of Rockstar B2B explainer videos.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. Or, maybe, boosted revenues? Don’t go down this slippery road — decide in advance exactly what you want to achieve with content marketing. Is it higher website traffic?

Marketing 100

Marketing B2C Social Media Germany 100

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 14, 2016

Adding all of their products to the homepage hurt revenue by nearly 48%. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). Irrelevant images are the bane of low-converting product pages and ads.

Conversion 48

Conversion Technical Review Audience PPC 48

mashable.com

NOVEMBER 3, 2010

He goes on to add, “Having revenue is even better, though not applicable to every startup … Passion, skill, vision and maturity really matter.&# If you’re lucky enough to score a meeting with Gordon, make the most of it — and don’t forget to talk revenue potential. Just don’t call Feld on the phone.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). The others are all B2B companies. You guessed it — straight up free money. As a group they have done quite well.

IPO 82

IPO Customer Matching Silicon Valley 82