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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Developing a social media following. Take Semrush, a platform for SEO, PPC, and content-related research. Building a community. Image source.

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 60
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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

News & Features. All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. Social Media. How To: SEO.

SEO 54
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Questioning Best Practices to Do Great Work

Duct Tape Marketing

Today on the podcast, I speak with author, keynote speaker, and founder of Unthinkable Media , Jay Acunzo. Acunzo began his career at tech giants, including Google and HubSpot, and he now travels the world as a public speaker and the creator of documentary series about people who do great work, which he builds with B2B brand clients.

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20 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

We’re launching in the US, specifically New York, in January, which is obviously really exciting – and the result of months of meticulous planning. New technologies have arrived to make people attracted and much more dependant on them. Photo Credit: Andrei Vasilescu. Thanks to Kelly Howard, EightSixtySouth !

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3 Ways To Promote Your Brand On LinkedIn Using Video

YoungUpstarts

It’s been well documented that LinkedIn was a bit late to the game when it comes to adopting video, but the largely B2B site has fully embraced it now. To squeeze some quality SEO out of your videos, upload them to your YouTube channel and then post them on LinkedIn.

Video 145
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Updating Content: Process and Results for CXL

ConversionXL

A B2B website that educates potential buyers isn’t a personal “weblog.” In the content marketing context, there’s a parallel: “M” Mistakes are those for which someone might leave a painfully critical comment, or where you may get called out on social media; “m” mistakes are dated images or broken links. To be honest, it never did.