Agile VC

FEBRUARY 5, 2014

But B2B startups need to take a different tack. We invest in internet enabled companies at NextView and our portfolio is roughly equally split between consumer and B2B businesses. Business facing companies typically provide software or an online service for which their customers pay a fee.

Revenue 234

Revenue Product B2B Marketing 234

ConversionXL

MAY 22, 2017

A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Steve Blank

NOVEMBER 4, 2021

Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Others define markets around verticals, e.g. the financial services market or the healthcare market.

Customer 420

Customer Marketing Lean Vertical 420

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. Manuge continues, “Corl connects to a business’ bank accounts, accounting software, payment processors, and other digital services to collect 10,000+ historical data points that are analyzed in real-time. ARR of $500K+.

Revenue 60

Revenue Technical Review Software Review Equity 60

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. is an AI bot which helps companies refine their sales pitch to VCs. 1) Market fund. Pitchbot.vc 3) Originate investments. 5) Due diligence.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

APRIL 7, 2022

Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host Will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways. So if you can imagine you have a vertical access on that access, you have high value at the top.

Cofounder 76

Cofounder Hosting Networking Software Review 76

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. It is essential for marketplaces to focus on creating critical mass in one specific segment of the customer base via marketing and sales.

B2C 136

B2C B2B Demand Vertical 136

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. photography. Small Business. smartphone. Social Good.

Naming 84

Naming Startup Social Media RSS 84

Lightspeed Venture Partners

MAY 3, 2016

But X-men are not easily deterred, and Vincent responded by using his mathematics background to build a software system that combed the web and applied algorithms to uncover investment prospects. With this new platform, the B2B marketer defines a segment (i.e. Vincent thrived and had a very successful career at Summit.

Architecture 60

Architecture China B2B Sales Cycle 60

ConversionXL

OCTOBER 25, 2018

Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. Leads in a demand generation strategy, we’re told, should actually generate sales. What is a lead if it doesn’t have a chance at becoming a sale?). But sales hates the “leads.”

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

The Startup Magazine

JUNE 26, 2018

There are other examples of big domain name sales running into millions of dollars each. Depending on your vertical, total cost of business name change can run into millions of dollars like the attempt to change UTA to TDU. Little wonder you’re recording little sales abroad. Okay, you say. So, WHAT’S IN A BUSINESS NAME?

Naming 70

Naming eCommerce Startup Database 70

Rob Go

JULY 11, 2013

As a seed fund, we tend to layer in “ capital efficient beginnings ” to the mix given our investing model and belief about the best way to build internet and software businesses. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JUNE 2, 2022

LiveRamp couldn’t have seen the success they did without total alignment between sales and marketing teams. To mirror LiveRamp’s efforts: Define the qualification criteria that describe your ideal account; Build and execute a multi-channel ABM strategy ; Align sales and marketing. This is not a marketing-to-sales handoff.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. Or, at the very least, narrowly targeted verticals.). First, we started off with a list of software companies we thought were a good fit for our agency—ideal prospects.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Copper’s Relationship Era does the same for the sales industry, and Dialpad’s Anywhere Worker paints a picture of simple, streamlined communication for SMBs.

B2B 133

B2B Marketing SEO Search 133