ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics?

B2B 48

B2B Conversion B2C Sales Cycle 48

Austin Startup

JUNE 26, 2019

I recruited a top-flight engineer and serial entrepreneur to build our MVP, on equity?—?and Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you swing for the fences category-building B2C software capital?—?wasn’t Lean into it.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? The best content distribution approach is to reverse-engineer your client’s consumption habits. What’s the biggest challenge you currently face in your role? What are your goals for the next 3-6 months?

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Here I particularly like to look at a metric I call "share of search."

Web 138

Web Analytics Technical Review Affiliate 138

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. ff Venture Capital hired two full-time engineers to build out Totem. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JANUARY 7, 2020

And what can you do to get the most out of your campaigns? Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Ensure the content is enabled for social media, search engines, industry influencers, and your existing customers. Such content will result in improved rank and authority on search engines. Consider Outsourcing.

Marketing 40

Marketing B2C SEO B2B 40

Occam's Razor

JUNE 7, 2017

If you were Cisco, meaningful would mean sharing info-snacks whose entire purpose could be to get Engineers promoted. And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). How rare is that! 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Copywriters today are tasked with producing fodder for a machine that’s hard to please: search engines.

Demand 46

Demand B2B Curation SEO 46

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

MAY 20, 2013

And what metric should you focus on in this proper end-to-end view? For example, Google could send you a ton of traffic via your pay-per-click campaigns. for a while. You can earn trust, credibility and impact the business. Then you can go on your boondoggle. That would be ok, and perhaps even necessary as you scale.

Analytics 139

Analytics Aggregator Channel B2B 139