Ben's Blog

JUNE 3, 2024

Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. Marketers are looking for ways to scalably create personalized campaigns and messages to meet people where they are.

Software 85

Software Sales Marketing Vertical 85

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns. 8- More automation.

SMS 90

SMS Entrepreneur Social Media Campaign 90

Up and Running

AUGUST 7, 2019

Your business’s operations have changed. Media darling Dollar Shave Club built a major business through smart advertising and getting in on the subscription box craze ahead of the game. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Austin Startup

JUNE 26, 2019

Our venture was selected for competitive accelerator spots & recognition from media and mentors from Austin, Chicago and Silicon Valley to work on this problem and capture the value its solution provided. With the help of advisors Ada Ryland and Wayne Lopez, we set up data-driven operation to get clarity on what and why we measured?

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. Sample Size.

PPC 48

PPC Software Review Technical Review Campaign 48

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Affiliates can share their learnings with you, which can help you guide other affiliates and in-house operations. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

David Teten

DECEMBER 3, 2019

I walk through below how progressive investors are using technology and analytics throughout all of their operations. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

APRIL 26, 2016

Social media, blogging, press releases and pay per click ads all have their pros and cons. How do they interact with social media? While a B2B company can find success with LinkedIn ads, a B2C company’s promotions would be better suited for CPC or CPM ads on Facebook, Twitter and Google. What is your budget?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. Although many parts of your company may change over the years, like your logo, website, marketing campaigns, and even the products you sell, your core brand values should remain solid. They want to share your values. They are your driving, but unseen, force.

Small Business 133

Small Business Marketing Japan Global 133

Women Entrepreneurs Can

OCTOBER 7, 2020

Whether a business operates in a B2B or a B2C environment, it can benefit from a strong content marketing strategy. Ensure the content is enabled for social media, search engines, industry influencers, and your existing customers. Therefore, it’s critical that you analyze every campaign and learn from the data.

Marketing 40

Marketing B2C SEO B2B 40

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. If you have no idea how to find blogs that publish posts like “XX resources to learn Topic A” or “Weekly Digest of XYZ,” take one of the following approaches: Use advanced search operators to find sites publishing such content. Don’t forget to tag them!)

B2B 142

B2B Social Media Email Campaign 142

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

online.wsj.com

SEPTEMBER 23, 2012

Media & Marketing. Media Agencies. based companies initially funded by venture capital between 2006 and 2011, 84% now are closely held and operating independently, 11% were acquired or made initial public offerings of stock and 4% went out of business, according to Dow Jones VentureSource. Consumer Services (B2C).

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Articles hosted on fast-loading websites that link to social media profiles for easy sharing. The Copywriter’s Future.

Demand 46

Demand B2B Curation SEO 46

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Social media is a relatively inexpensive way to find your target market compared to traditional advertising and print media. Source: Social Media B2B ].

Marketing 28

Marketing North America Lead Generation B2B 28