Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. You can do it for Bing, email, AOL ads, social, even SEO!

Analytics 165

Analytics Marketing Channel Metrics 165

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MARCH 14, 2024

Do they have case studies, references, really, that are not just saying they're nice people that really help demonstrate the ability to drive growth? We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. I mean, is there social proof?

Hiring 70

Hiring Leadership Email Campaign 70

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? Will I focus more on referring sources or social traffic first? Things that might hinder SEO. I'm trying to see if I bump into my company's ads (display, text, any other type).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C. There are several factors: Who’s sending the pitch? Have you built a relationship with the editor?

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. The best thing about school moms is they refer like crazy and they are all great on Facebook. I’m referring them, they’re referring me. And SEO is so important because…” and about ten minutes in someone raised their hand and said “What is SEO?”

SEO 77

SEO Networking Engineer Marketing 77

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. There are two basic types of marketing – inbound and outbound.

Marketing 28

Marketing North America Lead Generation B2B 28

steveblank.com

JULY 8, 2011

It’s more reference material. Blog/reading list from Tom Eisenmann’s class at Harvard Misc Some of the material I have created or use in my classes does not lend itself to blogs. Thus, these pages. I’ll add more as time goes on.

Software Review 110

Software Review Startup Silicon Valley Analytics 110