article thumbnail

What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Over the past few years, the tech community has absolutely exploded locally (and if you’re new here or just want to take it all in, here’s our Hitchhiker’s Guide to Boston Tech microsite). Half our portfolio is consumer. Here’s Mike’s comment: Boston’s B2C problem is one of values.

Boston 120
article thumbnail

Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Something new for the Chicago tech community – crowdspring.co/1bXLS29. “Emotional connections are much more “intense” for business-to-business clients compared with B2C. “Emotional connections are much more “intense” for business-to-business clients compared with B2C. 18G9BRl.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What have you learned from your users?

VC Cafe

So I took a short poll of some of our portfolio CEOs at Remagine Ventur es and got some insightful quotes I’d like to share with you: Everything we build is a hypothesis until the users are using the feature (hands-on) and we have a tangible way to measure its impact. We co-develop our product with our community.

Cofounder 171
article thumbnail

How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. EShares is an increasingly popular tool in our portfolio for tracking private company cap tables.

article thumbnail

Monetisation is Key to drive The Second Renaissance in the Creator Economy

VC Cafe

Creators that are able to grow a community while keeping engagement levels high have a greater opportunity to make a living from their craft more than ever before in history. pic.twitter.com/xtdInea3Tk — Lenny Rachitsky (@lennysan) April 26, 2021. Creator Funds. Finally, a small plug to Remagine Ventures.

Audio 167
article thumbnail

What is The Best Way to Explain Your Startup?

Both Sides of the Table

We simply can’t escape our history as hunters & gatherers sitting around a fire and explaining the world to our community. This is a stunning video done for our portfolio company Osmo that has been watched > 200,000 times. I don’t think it’s just a B2C marketing tool. Equals emotion. Emotion = recall.

Startup 150
article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

It helps them audit existing content portfolios (blog posts, landing pages, etc.) Here’s another great B2C example from consumer goods brand YETI. Edelman’s 2021 brand trust research shows that 86% of people expect brands to take one or more actions beyond their product and business. Twitter followers.

Marketing 109