ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. I encourage you to look at the PXL framework developed by CXL. The most basic content personalization could be cost-effective and achieve great impact. Design and Orchestrate Experiences.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

SEPTEMBER 23, 2017

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Sources like Crunchbase , Angel List , and Seed Invest even give this data away for free or very low cost. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

OnlyOnce

FEBRUARY 21, 2018

Having a reputation as being a low-cost provider can be in and of itself effective marketing – if that reputation is strong enough and your selection is wide enough, at least in retail-oriented industries, customers may consistently buy from you even if you’re not ALWAYS the low-cost provider. My mind first went to retail.

B2B 48

B2B B2C Vertical Reputation 48

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Honorable mention: The DemandGen Framework. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. Image source ). Do you do account-based marketing?

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

FEBRUARY 12, 2015

Sure you *could* have a whole team – but more people adds more complexity as well as cost. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. There is no other way really – as all of those things are needed to boost a performance of a website.

Conversion 48

Conversion Analytics Software Review Hiring 48

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. You can rank pages by ease and cost-effectiveness to implement changes. How to build a customer journey map in 5 steps. Step 1: Define the behavioral stages. Image source ). Step 5: Recommend changes.

Customer 100

Customer Analytics B2C Conversion 100

Duct Tape Marketing

MARCH 10, 2020

John Jantsch: So before we get into kind of the framework and what the book is really, kind of breaking the book down in chunks, what would be the scope of the application? People talk a lot about switching and costs, right? When you buy a new phone, for example, it costs you money. It has no cost. Jonah Berger: Oh, yes.

Sales 63

Sales Marketing Framework Pennsylvania 63

ConversionXL

AUGUST 21, 2019

Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Copyhackers’ email specialist, Nikki Elbaz , points out that, in B2C, some products are solutions to problems, while others exist for sheer delight ( or amusement ). Still, there’s hope. Or at all.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

MAY 1, 2019

In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Videos have high production costs. Audit content for learning styles. Text content is cheap.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Focus on optimizing your Cost per Acquisition (CPA). Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Capital has built a free online tool for founders to calculate their cost of capital. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. Introducing: ResearchXL™ framework.

Analytics 48

Analytics Technical Review Conversion Framework 48

Steve Blank

NOVEMBER 4, 2021

The Market Definition Canvas works for both B2C and B2B applications. Jobs-to-be-Done Theory: A Framework for Understanding Customer Needs. It indicates who the targets are for value creation—making it clear which group of people to focus on. It makes the discovery of customer needs quicker, more effective, and less costly.

Customer 420

Customer Marketing Lean Vertical 420

Duct Tape Marketing

MARCH 14, 2024

Key Takeaways: I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Well, probably the top line benefit is somebody that's going to bring high level strategic marketing leadership, not just ideas without the full-time cost of an executive. (02:12):

Hiring 69

Hiring Leadership Email Campaign 69

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. It does not matter if you are a B2B or B2C or A2K, you will always see this. It also involves insane complexity, huge costs to execute the experiments and a big commitment in time and people.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

NOVEMBER 3, 2016

The Jobs-To-Be-Done Framework paired with Qualaroo. To get the most out of Qualaroo, Gamez recommends pairing it with the Jobs-To-Be-Done Framework, a theoretical framework and mapping tool which helps capture customer needs. “After all, success is only success when it can be measured.”. recommends Appboy.

Marketing 60

Marketing Social Media Analytics Framework 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. I click on Paypal and then Continue and I get my review page for the costs and a nice green Checkout With Paypal button. The awesome See-Think-Do framework.]. We will look at many different examples. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

OCTOBER 10, 2011

I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. If you don't fall into those two categories then this social media measurement framework might not apply to you. That is okay.

Social Media 165

Social Media Metrics Conversion Media 165

Cracking the Code

OCTOBER 10, 2008

Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks". You validated our business model and added huge value to our efforts.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Oct, 2010 at 9:39 am A comment and a question.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. First Ask Yourself, “What’s the Cost of Switching?”. We can say the same thing for B2C products, for example, HeadSpace. wouldn’t be as important).

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. First Ask Yourself, “What’s the Cost of Switching?”. We can say the same thing for B2C products, for example, HeadSpace. wouldn’t be as important).

Customer 91

Customer Retention B2C Programming 91

ConversionXL

APRIL 12, 2017

PAS framework: problem, agitation, solution. Framework for framing the discipline. How much can a bad form cost you? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Exponential Expansion Framework: Infiltrate their Network, Timing, Prescriptive.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Or if shipping costs are too high, experiment with alternative methods.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Everyone calculates their CAC and LTV, but what about CKC (cost to keep a customer)? Don’t look at the competition when it comes to how to deliver it—or you get more sameness.

Differentiation 162

Differentiation Software Review United States Demand 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The Business Framework.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. What about Django [link] as Web Development Framework?

Software Review 110

Software Review Startup Silicon Valley Analytics 110