David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. So, you can browse 306 different options, or 0.3 Be mobile-friendly. Use personalization for different demographic segments.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Oh, and what is that small SEO effort at the very top? Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Software By Rob

OCTOBER 14, 2010

There are many variations, but here’s the simplest approach: Buy a domain name and point it to your web host Setup a landing page. Follow me Startups for the Rest of Us. This is a common line of SEO salesmen say to justify paying them month after month. Keep your copy really short (and punchy). 5 Rob on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But by naming the price, your mind does not go instantly on guard, like it did with all the other folks. Nice CMTB "Act now and rest easy tonight!" I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. B2B copywriting almost always requires more skill and time compared to B2C. For instance, here’s a post comparing PPC vs. SEO for startup marketing.

B2B 142

B2B Social Media Email Campaign 142

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! We would name our sales intelligence company Vainu.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. Those of you that are following along closely know that my guest’s name today is Sam and Success at Marketing spells SAM, a bit of brilliant branding there. I just give the rest to charity at the end of the year, that’s fine. That is really how we built it.

SEO 77

SEO Networking Engineer Marketing 77

Occam's Razor

NOVEMBER 18, 2014

You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. It would be nice to see all the sites named, but it is kind of nice that it forces you to internalize the big ones, likely where you can have the biggest impact, and then look at the small ones. We know the optimization that is required.

Analytics 143

Analytics Sierra Leone Channel Conversion 143