ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

FEBRUARY 23, 2015

Details of each step above are covered throughout the rest of the book. To “market without marketing”, they can consider: Setting up Google alerts and monitoring blogosphere for company name, brand names, executives, etc. Define campaign messages. Determine campaign media channels. Measure campaign results.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

NOVEMBER 23, 2016

While that may sound like a lot of information to gather in a simple lead form, the good news is that many companies provide accurate data appending services – so you need only ask a few questions (Name, Title, Company, E-mail) on the form; the rest of the blanks can often be completed by the data appending company.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

MARCH 18, 2019

One study suggests that B2B buyers are even more emotional than B2C buyers.). For some, it can be tempting to feature the “big name” client in your case study. But if the rest of your clients are small- to medium-sized businesses, the case study may not resonate.). And when teams are happier, they tend to play better.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

Occam's Razor

MARCH 19, 2018

I’ve chosen to block out the name of entities involved. For the rest of this post I’ll ignore the simplicity and storytelling elements and focus exclusively on the data itself. I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. The analysis is publicly available.

Analytics 130

Analytics Audience B2C Restful 130

Duct Tape Marketing

MAY 22, 2019

Brian Dean: I would keep those out of the rest of the interview. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. Great movie. Brian Dean: And Andre the Giant. John Jantsch: So no pop culture reference. Just went right by you.

SEO 59

SEO Kansas City Kansas Missouri 59

Austin Startup

JANUARY 21, 2018

On the official Day One we met the rest of the crew and paired up with a “buddy” for the week (whoever you happened to be next to at the time?—?the We visited lots of innovation and co-working spaces including some big names like; Virgin Startups , RocketSpace , Facebook , Plexel and Campus London. the best way to pick a great mate!).

Curation 54

Curation Australia Cofounder B2C 54

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. I mean, people that you, you know, we all think about the, oh, you know, the top 10 names, every single person can name. You can find it @ marketingassessment.co

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

MARCH 30, 2022

A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. I mean, people that you, you know, we all think about the, oh, you know, the top 10 names, every single person can name. Scroll back to top. powered by.

Technical Review 85

Technical Review SEO Metadata Algorithm 85

ConversionXL

AUGUST 21, 2019

Build anticipation for the rest of the sequence. Market8 does this well in their confirmation email: Emails for the rest of the sequence. Copyhackers’ email specialist, Nikki Elbaz , points out that, in B2C, some products are solutions to problems, while others exist for sheer delight ( or amusement ). Inclusion Offer value.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Other tactics include: Using subscriber names in subject lines and body copy Creating content that’s relevant to the recipient’s interests Dynamically suggesting new products based on previous purchases.

Email 136

Email Customer Marketing Software Review 136

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. So, you can browse 306 different options, or 0.3 Be mobile-friendly. Use personalization for different demographic segments.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Content as in relevant videos that are named well, linked correctly and well tagged. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 28, 2017

I encouraged a ladder of awesomeness type shift from third-party cookies to first-party cookies to browser based persistent-id systems (in place today) to cross-device digital ids to a unified online and offline id (I call it nonline id) to finally a named human id pan-all-existences. Nonline Customer-Name-ID. Truly omg coolness.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MARCH 10, 2017

Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. Here’s an example from the 2012 Obama campaign… Image Source.

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

SEPTEMBER 15, 2014

If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. It does not matter if you are a B2B or B2C or A2K, you will always see this. Got any tips to share with the rest of us on how we can do it faster? Thank you.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JULY 22, 2013

Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 It is the people who Google "Brand Name Coupon Code" after they see the "Enter Coupon Code" in your Shopping Cart. :). Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But by naming the price, your mind does not go instantly on guard, like it did with all the other folks. Nice CMTB "Act now and rest easy tonight!" I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

ConversionXL

AUGUST 27, 2019

In a marketing technology stack, a taxonomy includes the names of the actions people take and the naming structure for the values you store about your customers. With a variety of tools in your stack, unifying the names of actions and values is vital. GTM, as its name accurately puts it, is a tag manager. B2B or B2C.

Analytics 124

Analytics Naming Metrics Campaign 124

Software By Rob

OCTOBER 14, 2010

There are many variations, but here’s the simplest approach: Buy a domain name and point it to your web host Setup a landing page. Follow me Startups for the Rest of Us. Guess I should make that landing page for the App now…I have the name and info…dang Objection #1 Again, thanks for the good tips. #9

Software Review 77

Software Review Marketing Technical Review Software 77

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! We would name our sales intelligence company Vainu.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. The rest collect data once you set up your campaign.) The second most common reason why your pitch might be rejected is the quality of your copy. If you plan to outsource your writing, be prepared to spend $300 to $1,000 per 2,000 words of copy.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

AUGUST 5, 2015

Neil Patel , founder of QuickSprout , uses a short-form case study from Ben Huh , a widely recognized name in tech, to encourage conversions. Picture, name, company, role! This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. What did TechCrunch say about you?

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. Those of you that are following along closely know that my guest’s name today is Sam and Success at Marketing spells SAM, a bit of brilliant branding there. I just give the rest to charity at the end of the year, that’s fine. That is really how we built it.

SEO 76

SEO Networking Engineer Marketing 76

Occam's Razor

NOVEMBER 18, 2014

You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. It would be nice to see all the sites named, but it is kind of nice that it forces you to internalize the big ones, likely where you can have the biggest impact, and then look at the small ones. We know the optimization that is required.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Up and Running

MAY 21, 2014

And that takes, perhaps, a different type of skill – it certainly take some of the things I’m going to talk about in the rest of this program. Example, Facebook has traditionally is much more B2C, it is very casual, it’s about entertainment, it’s about sharing personal information.

Marketing 72

Marketing Social Media Sales Media 72

mashable.com

OCTOBER 5, 2012

Why Your Startup’s Name Matters. This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. Naming can be one of the most difficult challenges in the early stages of a startup. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. pic2world provides customers with three products such as commercial tour guide, tour contents exchange community, and automatic tour photo naming management.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103