VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. 500 Startups created a helpful primer on key B2C metrics.

B2C 141

B2C Technical Review Startup Retention 141

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. A prospect’s first impression of your ads, whitepapers, product page, etc.,

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 15, 2016

Measuring and optimizing in-product activity. SaaS businesses also span a very wide swath of models and products. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Could be wasting sales and customer success time if not). Reducing churn rate.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. Despite the common misconception, the goal of a demo isn’t always to make a sale. What types of demos are used, and are there correlations between B2B and B2C demo usage? Case study data collection.

Product 120

Product B2C B2B Email 120

NZ Entrepreneur

MARCH 11, 2020

What are your sales goals for the next ten years? How will you capitalise on the trends and opportunities that will affect everyone in sales? What can you do with the sales and business development resources you have available, to create the biggest ROI and grow sales for your business? 1) Sales Talent.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

NOVEMBER 29, 2018

This post details the freemium and free-trial models and considers the key questions—about your business, your market, and your product—that guide you toward the best option. If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. Loss aversion.

Customer 119

Customer Conversion Acquisition B2B 119

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Adding the product to their basket was the right thing to do. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

VC Cafe

SEPTEMBER 26, 2022

Sustainable growth: Prioritise sales efficiency over growth at all costs. Before product-market fit… just care about speed of iteration according to your customer feedback. Put your users first: pretend that your customers have a seat at the table when you design your product roadmap. Team, product, market.

Founder 187

Founder Startup Valuation Pre-Money Valuation 187

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. websites.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Whether you make money through sales or ads, you always need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. websites.

Social Network 73

Social Network Viral Social Media B2C 73

VC Cafe

OCTOBER 23, 2022

There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 Revenue doesn’t measure sales efficiency – you can hit a revenue target but the question is at what cost? billion with zero revenues, or Whatsapp, that sold to Facebook (aka Meta) for $19 billion with little or no revenue.

Metrics 179

Metrics Revenue B2C Portfolio 179

ConversionXL

FEBRUARY 3, 2016

.” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit. Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. Products / Sites created listening to the customer. Toothpaste?

Conversion 48

Conversion Technical Review Software Review B2B 48

Mike Michalowicz

FEBRUARY 11, 2013

Give away your product or promotional item on Twitter. Ask a question about a product on your website or blog. Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. Surprises always work to instill loyalty and retention.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

AUGUST 7, 2019

An Instagram model gushing over a new fashion product seems infinitely remote from strategies they might deploy. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Video has won marketers’ hearts and minds: 83% believe that video content grows sales.

B2B 110

B2B Marketing Social Media B2C 110

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

Hearpreneur

DECEMBER 15, 2017

And I was blessed to receive many awards for our product too. I started my business, Eco-Bags Products in 1989 for three key reasons. Thanks to Sharon Rowe, Eco-Bags Products ! #4- 7- To prioritizes employee and client retention. So Snuggwugg was invented. There are valleys and a lot of ditches. 3- Three key reasons.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

AUGUST 1, 2017

Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives. Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Make it easy to try, buy, and use your product. Why Optimize for Customer Loyalty?

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives. Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Make it easy to try, buy, and use your product. Why Optimize for Customer Loyalty?

Customer 91

Customer Retention B2C Programming 91

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. It can also show the effectiveness of your inside sales team.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page.

Customer 140

Customer Marketing Social Media CPA 140

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110