ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Web Analytics 2.0 Insight rules.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

DECEMBER 2, 2015

Don’t listen to any blog posts that tell you “99 Things You Can A/B Test Right Now.” Define your target metrics. Web Analytics Analysis. Web analytics analysis is next. You’ll read a lot of blog posts that have magic numbers like “100 conversions” or “1,000 visitors” as their stopping points. How do we do that?

Technical Review 48

Technical Review Analytics Framework Software Review 48

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Even the most detailed blog post will go unread if it doesn’t have a clear title. Publish guest articles.

SEO 183

SEO Social Media Search Campaign 183

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. This is sub optimal.

Technical Review 93

Technical Review Analytics Web Software Review 93

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You. 30 Inspiringly Beautiful Web Designs | 1stwebdesigner – crowdspring.co/1iGl0Sr. Find Out How – crowdspring.co/1j0S8nO.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

FEBRUARY 18, 2016

Next, you’ll set up a container, which can either be web, iOD or Android. If you want to track dynamic values, like revenue, you can use Custom Metrics. Custom Metrics and Custom Dimensions are similar, so the set up process will seem familiar. Experiment with different metrics and dimensions! Then, save the report.

Management 48

Management Analytics Software Review Metrics 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 22, 2014

These will be living documents that will include some of the best resources from here on ConversionXL and around the web. To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

SEPTEMBER 16, 2020

The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. A blog post earns more traffic than a product page, which earns more traffic than a checkout page …). What copy testing will (and won’t) achieve.

Campaign 116

Campaign B2B Software Review Differentiation 116

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly).

Analytics 122

Analytics Software Review Campaign Flash 122

Startup Lessons Learned

NOVEMBER 7, 2008

Adword is a PPC method to promote your website. This is one of the blog we posted about how some company is doing SEO to promote the website. To help find the right keywords, Ive written an article on my blog Web Startup Help that details How to Do Keyword Research for startups. November 8, 2008 8:44 AM OneDish said.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Hearpreneur

JULY 20, 2018

Part of MissHeard is a blog where girls from around the world share their stories- our mission is to make girls feel heard and appreciated. NorthSide Metrics is a digital marketing agency based in the Chicagoland area. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.

Naming 76

Naming OTC Entrepreneur PPC 76

ConversionXL

JULY 29, 2014

If you’ve never created an additional View or changed the settings, your default View will be named All Web Site Data, and this one can function as your main View. However, if you have an interior design business, and it has both a blog and a store site set up under separate domains (i.e. Get Baseline SEO Data Through Webmaster Tools.

Analytics 132

Analytics Software Review eCommerce Search 132

The Next Web

JULY 8, 2013

In the last few months we’ve been seeing great growth in 3 key metrics: The number of websites signing up and using the system. But, and this is a capital but, because we have not started PPC, retargeting and so on it is hard to measure everything. How is a guest blog helping 30 days after it was published?

Advisory Board 128

Advisory Board API Cofounder PPC 128

ConversionXL

JANUARY 2, 2014

We can’t focus purely on the conversion rate, it’s just one of the metrics to keep an eye on. You’re doing paid advertising, PPC or display campaigns? Well, you probably won’t have money to buy any since you lost it all selling laptops for $5. Most companies are in the business of making money. The reason(.)

Conversion 116

Conversion Customer Software Review Reputation 116

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. It seems like the approach du jour is blog first, fundraise second. One of my favorite startup debates is about stealth mode.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

FEBRUARY 19, 2016

Web loading concerns. You know all about vanity metrics , and how you shouldn’t be obsessed with them. A guest writer on Moz’s blog put it this way : “From an SEO perspective, when you delete an image of my face that was outperformed by a cute model, you create a void for Google. URL and content duplication.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. This Vancouver-based company provides a web-based interface that collects all of your social media presences into one centralized location.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. This Vancouver-based company provides a web-based interface that collects all of your social media presences into one centralized location.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Find people?"

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

AUGUST 14, 2019

Select dimensions and metrics you want to compare. For example, we wanted to demonstrate to a client that the keywords we tracked in Advanced Web Ranking (AWR) correlated with an increase in organic traffic: Our blended data combined organic sessions from Google Analytics with AWR’s Visibility Score. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. That's my plan for this blog post. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. Web Analytics or Site Catalyst or WebTrends.]. #1:

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

MARCH 20, 2015

Here’s what Andre Morys, CEO of Web Arts thought: Honestly: #cxllive is the best conference I’ve attended – ever – thank you to @peeplaja for everything! André Morys Web Arts (@morys) March 12, 2015. marketing drivers – email, affiliates, PPC etc. Does everyone know how we’re defining metrics?

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

crowdSPRING Blog

DECEMBER 14, 2016

Once we settled on a defined conversion, it was much easier to make decisions and look at comparative metrics. For example, although our homepage ranks pretty well for many searches, we’ve created custom landing pages for hundreds of different terms, including logo design , web design , stationery design and many more.

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. It is a book about Web Analytics 2.0. It is a book about Web Analytics 2.0.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Competitive blogs were writing longer and longer articles. Unfortunately, like a lot of marketers I’ve spoken to, I was once in love with out of the box metrics. A big part of that project was web analytics analysis. Copywriting.

Analytics 128

Analytics PPC eCommerce Conversion 128

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

MAY 16, 2017

Here’s how Avinash Kaushik put it : Avinash Kaushik: “If you are unique, why should you crack open a standard analytics tool with its standard reports and metrics and get going? Rather than being told what metrics or dimensions to deliver you want business context: What’s driving the request for that data? AdWords Integration.

Analytics 132

Analytics eCommerce Metrics Campaign 132

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. It’s also a great way to get inspiration for blogging. Building Metrics / Usage Reports / KPI 3. Those are the only 2 metrics you need initially. What’s the best way to commercialize a blog?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. Last month this blog received 40,662 Visits from 26,137 key words.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 6, 2015

In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. A thing three that shares optimally aligned See-Think-Do-Care metrics! We have the web, an incredibly empowering audience relationship platform. But, let's start with the core intent of my post.

Marketing 60

Marketing Framework Metrics Audience 60

ConversionXL

DECEMBER 13, 2022

Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.” Define your target metrics. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Probably not.

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Analytics Technical Review Software Review Framework 127