Remove Books Remove Campaign Remove Conversion Remove Sales Cycle
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Using this information, the ABM team created a comic book called T-Man and Gums and sent 100 copies to T-Mobile and its agencies of record. They specifically targeted the T-Mobile account.

article thumbnail

Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. By delivering a new story centered on the concept of “modern malware risk,” the company re-launched with an integrated campaign themed around “Modern Malware Exposed.”

B2B 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

B2B 48
article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100
article thumbnail

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. The data-related challenges of long sales cycles are well known: Between a form fill and a sale, there may be dozens of touchpoints spanning weeks or months.

article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Some startups have really long sales cycles.

Marketing 120
article thumbnail

The Rise of AI in Advertising

Duct Tape Marketing

He co-authored The Ultimate Guide to Google Ads , now in its sixth edition, which is the world’s best-selling book on Google Ads, with over 130,000 copies sold. 20:15] How do you tie conversion rate optimization to your ad spend? [21:49] I read there's a wonderful book called Creative by the President of Pixar. Like this show?