Mike Michalowicz

SEPTEMBER 18, 2019

Maybe you have a business podcast or you’re writing a business blog, book or a keynote speech. A bold title that speaks to people is one of the most powerful keys to attract and increase customers. They know a thing or two about increasing customers. To do that, you need to create bold, eye catching titles. OLD AGE IS OVER.

Customer 99

Customer Advertising Technical Review Differentiation 99

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. In fact, the secrets that have helped differentiate brands are far more enduring. Misused, they are P. Barnum–style gimmicks. .

Customer 108

Customer Differentiation West Virginia Campaign 108

YoungUpstarts

NOVEMBER 2, 2020

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Agile marketers recognize that the future is impossible to predict accurately, so how customers will react to a marketing promotion is equally impossible to predict.

Agile 264

Agile Marketing Campaign Sales 264

Startup Professionals Musings

JANUARY 4, 2023

I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. A UVP sells a product or service because it differentiates it from other products or services that are available. The very best marketing is word-of-mouth from your very happy customers.

Global 267

Global Marketing Technical Review Mobile 267

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Oh hey I now have one more spot for client work in Q1 2020 and once that’s gone you’ll be booking Q2 and beyond. In fact, the secrets that have helped differentiate brands are far more enduring. Misused, they are P. Barnum–style gimmicks. .

Customer 101

Customer Differentiation West Virginia Campaign 101

Startup Professionals Musings

APRIL 10, 2020

I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. A UVP sells a product or service because it differentiates it from other products or services that are available. The very best marketing is word-of-mouth from your very happy customers.

Mobile 434

Mobile Marketing Technical Review Differentiation 434

Startup Professionals Musings

JANUARY 15, 2020

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

Startup Professionals Musings

MAY 25, 2022

I was pleased to see this approach highlighted as well in a new book for startups, “ Zero to IPO ,” by Frederick Kerrest. A co-founder who has different motivations, for example maximum profit versus great customer service, will likely undermine you, take a minimal role, or leave the business quickly.

Technical Review 313

Technical Review Due Diligence Partner Cofounder 313

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 308

Differentiation Social Media Reputation Cost 308

Startup Professionals Musings

JUNE 28, 2014

Every entrepreneur believes that their product or service is different, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 255

Differentiation Product Social Media Reputation 255

Startup Professionals Musings

SEPTEMBER 5, 2020

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that good ideas are always challenged, so you need to expect it.

Technical Cofounder 315

Technical Cofounder Cofounder Mobile Differentiation 315

The Equity Kicker

MARCH 26, 2018

In our experience, structured customer development work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customer development is tough to do. An example from Photobox.

Customer 75

Customer Framework Differentiation Customer Development 75

Startup Professionals Musings

NOVEMBER 4, 2010

But once you start selling products, all of these pale in comparison to your level of customer service. Here are the top ten suggestions from John and others for how to create a culture of extreme customer focus in your organization: Create a customer service vision. Exceed customer expectations.

Differentiation 225

Differentiation Customer Matching Employee 225

Startup Professionals Musings

DECEMBER 16, 2019

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 310

Differentiation Product Social Media Reputation 310

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Operations 286

Operations New York City Technical Review Startup 286

Duct Tape Marketing

JANUARY 19, 2024

Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. His newest book, I s the Algorithm Plotting Against Us?: The future of AI lies in developing models that can understand the context and differentiate between right and wrong answers. Click here to listen to the episode.

Fractional CTO 77

Fractional CTO CTO Hire Technical Review Marketing 77

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the VP of Marketing starts sweating.

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Customer Development Developer Customer Silicon Valley 224

YoungUpstarts

OCTOBER 6, 2020

In his new book, “Tech Debt 2.0 : How to Future Proof Your Small Business and Improve Your Tech Bottom Line” , senior global business and technology executive Michael C. Yet, unlike large companies, most SMBs lack the resources to staff an IT department.

Technical Review 246

Technical Review Small Business Software Review Security 246

VC Cafe

AUGUST 11, 2022

There are entire academic books and papers (Francis Fukuyama’s “Trust” , Robert Putnam’s “ Bowling Alone ” amongst the most prolific academics here) dedicated to establishing trust in business and relationships. People have different work styles and it’s good to know what to expect in the future.

Founder 187

Founder Term Sheet Cofounder Venture Capital 187

Duct Tape Marketing

NOVEMBER 9, 2022

She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] So Clare, welcome to the show.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Our firm has a portfolio of companies across a broad range of markets and the way we look at it is pretty simple – the deals fall into two types: those with customer/market risk and those with invention risk.”

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Vertical Silicon Valley Marketing Customer 144

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Mike Michalowicz

JUNE 23, 2023

Summer is upon us, and this is typically when I get the most inquiries regarding the best books to read to support your business. I’ve compiled a list of must-read books that have had a profound impact on my own small business journey. What are you reading these days? The answer? There are so many! Blue Ocean Strategy by W.

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If you are already running a business in this category, or thinking about one, I recommend a new book, “ The Profitable Professional ,” by Kelly Clifford. Set pricing to assure both revenue and profit.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Duct Tape Marketing

JANUARY 30, 2024

Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence.

Campaign 70

Campaign Leadership Differentiation Email 70

Startup Professionals Musings

JULY 23, 2021

The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. For example, a few years ago Wells Fargo seriously damaged its brand trying to grow the business by creating accounts without proper customer consent.

Leadership 426

Leadership Management Brazil Differentiation 426

ReadWriteStart

MARCH 27, 2019

These are examples of “blue ocean” opportunities, as defined by the popular book Blue Ocean Strategy by professors W. New product features may be enough to differentiate the product, and enter a world free from competition, even within a competitive industry. One of the more obvious points of differentiation is price.

Differentiation 78

Differentiation Startup Advertising Channel 78

ConversionXL

JANUARY 8, 2021

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. The right book, read and implemented, can transform your life, business, and career. That all assumes you can find the right book. Cialdini also wrote an additional book exploring the 7th principle of persuasion.

PPC 134

PPC Marketing Lean Differentiation 134

YoungUpstarts

JUNE 14, 2013

Many business books take the route of dispensing advice in the form of to-do lists. What’s infinitely worse is that far too much advice bandied around in business book circles can be mostly anecdotal, unbacked by proper research and data to substantiate the advice given. You know the kind – How to hire the best team.

Technical Review 174

Technical Review Non-Compete Differentiation Revenue 174

Startup Professionals Musings

SEPTEMBER 4, 2023

Today’s business mantra must be “Take care of your people and they will take care of your customers.” Once a product-first, customer-second, and employee-last culture is set, it is extremely hard to change. Be sure to differentiate compensation and rewards correctly. Unfortunately, it’s easier said than done.

Cofounder 271

Cofounder Leadership Differentiation Employee 271

Startup Professionals Musings

JUNE 19, 2023

Harris, in his classic book “ Transformative Entrepreneurs ,” provides examples of key elements of transformative ideas and leadership abilities that separate the winners from the losers. Look for customer-focused value creation. Create a formidable and durable business model. Your business model is your value proposition.

Entrepreneur 253

Entrepreneur United States Business Model Government 253

Startup Professionals Musings

OCTOBER 19, 2018

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that important change is always challenged, so you need to expect it.

Technical Cofounder 168

Technical Cofounder Founder Cofounder Mobile 168

Startup Professionals Musings

DECEMBER 10, 2014

I found some help in catching up via a new book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. A UVP sells a product or service because it differentiates it from other products or services that are available. The very best marketing is word-of-mouth from your very happy customers.

Global 266

Global Technical Review Mobile Differentiation 266

Duct Tape Marketing

OCTOBER 4, 2023

Beyond the Buzzwords: Learn How to Develop Your Writing Voice written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer In this episode of the Duct Tape Marketing Podcast , I interviewed ​​Anne Janzer, a nonfiction book coach and author of multiple books on writing and marketing. This is John Jantsch.

Developer 86

Developer Chicago Email Metadata 86

Duct Tape Marketing

FEBRUARY 24, 2022

Why Publishing A Book Helps Build Your Credibility written by John Jantsch read more at Duct Tape Marketing. Michael is a C redibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. If you want to build your credibility, publishing a book is a way to do just that.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

ReadWriteStart

JULY 17, 2020

WhatsApp Business was rolled in 2018 for small to medium businesses, and WhatsApp Business API became accessible to WhatsApp trusted partners for building chatbots so enterprises could leverage automated conversation with their customers. You can create messaging templates that are much needed if you want to send messages to your customers.

Customer 145

Customer API SMS Green 145

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. This network isn’t mutually exclusive with building an audience of customers. SparkToro is an audience research platform that helps marketers find their prospective customers’ main sources of influence. Not every person that buys from you will be a superfan.

Reputation 134

Reputation Audience Management Social Media 134